Posted On August 19, 2010 by Print This Post

Handling Your Social Media: 5 Steps to Using Twitter

Good morning and welcome to our special feature on social networking where Jeannie Ruesch of Will Design for Chocolate shares tips on using Twitter.

Welcome Jeannie!

 

Hey RomU folks! Thanks for having me back for another discussion on marketing.

It’s impossible to get away from social media these days.  Facebook, twitter, the old spice guy (yum!)?  Social media is where the majority of online folk spend their time…and that means that as an author with a business to promote, you need to as well.  *Pause, wait for groaning to stop.*

I know for a lot of you, the idea is daunting.  You have writing to do.  (And likely other jobs, a family who would like to see you once in a while, and sleep would be nice, as well.) When are you supposed to tweet? Or Facebook? Or make a video with sock puppets?

It all starts with a plan.

The way we communicate with people is changing.  The world of PR and marketing is beginning to embrace this – the Old Spice Guy’s twitter/Youtube phenomenon is truly one of the most inspired uses of modern day marketing I think I’ve ever seen.  But a campaign of that scale required massive planning ahead.  The Old Spice marketing folks didn’t just hop on Twitter one day and say, “Hm, this could be fun.”  They made a focused plan of action, with measured results to justify it.

Let me back up a little bit.  Some of you are probably familiar with or heard about the Old Spice Guy.  But let’s summarize the overall campaign from a marketing perspective.

The goal: To use social media to interact with a younger, newer audience and breathe new life into Old Spice. Venues included their twitter account and YouTube, plus gathering responses from a number of other social media connections.  (And even if you don’t give a whit about Old Spice, check out the YouTube channel.  See image to right for a good reason.)

The plan of action:  Get people on many forms of social media to shout out to oldspice and ask questions.  These questions were then responded to on the Old Spice YouTube channel with targeted, brand-focused short videos.

The response:  Huge.  You couldn’t log onto a social network, much less twitter, without seeing @oldspice somewhere.  It was an unparalleled success.  The commercial was also nominated for an Emmy.

What does this have to do with you?  A plan of attack for social media doesn’t have to involve large sums of money, video responses and more.  But you do have to walk into the social media circle prepared, understanding what you’re in for and what you want to achieve from it.   So today, we’re going to start with Twitter.  It doesn’t matter whether you are published or not, there are ways to use twitter to your advantage at every stage of your career.

Step 1. Set Your Goals, Have a Plan

First, you need to decide what you want to gain from it.  Be realistic and consider where you are in your career and what your needs are and how twitter can help you meet them. Do you want to learn more about the industry? About specific agents or editors? Network more with other authors and writers?   Do you want to build an audience for your books? Decide what you’d like to achieve and then build around that.

And just like you would with any business plan, there needs to be a basis of measurement in place.  The above are generic goals.  Learning more about agents/editors is a great goal.  But what does it mean?  Drill down to specific goals.  Figure out why you want/need to meet that goal.   Let’s say learning more about agents is one of your goals. Why?  Are you looking to query soon? Getting info on who would be right to represent you?  That’s a terrific goal and for those agents on twitter, you can definitely meet it

So your plan of attack needs to get specific.   Choose 5 agents on twitter that you want to know more about.  Perhaps that you’d even like to get to know a little, and have them see your name as well.   Follow the steps below to meet your goal of getting to know these 5 agents.

Let’s say you have a new book coming out and your goal is to start building an audience.  Perfect.  Now who does that audience look like?  Decide on a specific goal.  Let’s say you write murder mysteries set in a bakery.  Someone who might appreciate your books would be those who love to bake.   Turn that into a goal: Connecting with twitterers who talk about baking.

The more specific you can make your goals, the more sense the Steps into Using Twitter will make sense.

Step 2. Follow, Follow, Follow

Follow People

Let’s say your goal is to build a network, get involved and become a more relevant player in the industry.  The first step to using twitter to further this goal is to start by focusing on those in the literary world.  Find literary agents, publishers, authors and other writers to “follow” (which means you’re signing up to see their tweets).  Following is easy and it takes very little time.  And if you’re not sure where to start, here’s a place:

Go to my twitter account at http://www.twitter.com/jeannieruesch and click on who I follow.  You’ll see a variety of agents, publishers, editors, some authors and friends among the mix.  Click the option to follow any who interest you.  The best way to find people to follow is to see who others are following.

I also have a list I update on a regular basis of agents and editors on twitter.  You can find that here: http://jeannieruesch.com/wordpress/?p=1307 .

Find discussions.

The wonderful world of twitter has a plethora of chats on a regular basis – many of them literary based.  People join a chat by including a hashtag. For example, #romuniv would be a hashtag for Romance University.  Anyone could participate in a conversation about this.  It’s a wonderful way to engage with new people, who you aren’t following or who aren’t following you.  The chats brings like-minded people together.

Some literary focused hashtags include:

How do you find them? A quick way is to go to http://twitter.com/ and search for the tag above.  So type in #litchat and anyone who has used this hashtag will show in the results. One of my favorites is #writegoal.  It’s a terrific way to connect with others writers doing just what you’re doing.

Building an Audience From Scratch

Let’s look at building an audience for your books.  If you’re writing fiction, your audience isn’t going to be those talking about writing.  You’ll need to branch out into finding followers and discussions that you can engage in.   Deirdre advises: “For writers of fiction, you’re doing searches on subject matters and really getting into the consumer realm.  If you think your books are being read by stay at home moms, maybe you’re focusing on mom bloggers who might even be talking about the books.  You’d be listening for something completely different. Focus on keywords; really observe how these folks are communicating.

Look for conversations about authors in your genre.  If your genre is romantic suspense, see which competitors’ books are being talked about, where they are being talked about, and who is chatting about them.  Those are topics communities are built around.”

Two aspects here: The first one is finding subject matter niches.  Let’s look at the mystery books in a bakery audience.  We imagine people who love to bake might like your book.   So go to http://www.twitter.com/ and search on “baking cupcakes.”  Is this something you know about?   Is there a discussion you could participate in?

This is also a terrific way to learn about who is reading your genre.  I write regency-set historical romance.  One of the best-known authors in this genre is Julia Quinn.  I can search for Julia Quinn on twitter to see who’s talking about her books.  There, I see people discussing historical romance – that’s my audience.   I can follow those people and begin to listen to discussions on books and discover how I can participate.  I’m sure there are some of you saying, “This feels a little like cyber stalking.”  J  Most users of twitters love followers.  If they don’t want them, they’ll protect their twitter account.

Social media is about connection.  And what’s better than connecting with someone who loves what you do?  Or reads what you read?  Connecting, following, joining in discussions is part of the community.  Your responsibility is to respect it.  Remember that Twitter is not about selling.  It’s about sharing.

If we look back at the Old Spice guy, not ONCE did they sell their product.  In fact, they turned their concept into being about the community.  The community asked the questions, the responses were made to them.  It wasn’t about the Old Spice products.  It was about the people.  That makes all the difference. It’s why it worked.

Step 3:  Listen. Observe.

Read and observe for a while and keep your fingertips at rest.  Don’t engage, don’t respond, don’t jump in.  Take the time to listen.  A few months ago, I had the honor to interview social media/PR guru and author Deirdre Breakenridge (@deirdrebreakenridge) on this topic.   She reminds us, “These are communities with a culture.  You really need to observe people and their behaviors and the sociology of the group, how they interact, the information they are sharing and what makes them excited.  As you watch and observe, discover where you fit in into their community and what you can contribute that would be relevant. As an author, I did a lot of listening and observing in different communities.

Consider it sort of like moving to an entirely new country.  (In some ways it is.)  You wouldn’t just get in your car and drive around (possibly on the wrong side of the road), chatting everyone up without having some sort of sense of the culture, the expectations, or what you could say that might thoroughly offend someone.  (If you would, well… there’s no helping you then. :))

With Twitter, it’s easy to tune someone out.  It’s even easier to unfollow them.  So some of the biggest mistakes people make on twitter includes jumping in and immediately pursuing their own agenda, marketing themselves.  No one cares.  Not yet, because you haven’t given them a reason to weigh your tweets as anything other than self-interested.

Imagine being in a room with twenty people. Would you walk in and immediately start selling yourself or your books?  No, because they’d quickly tune you out.  Twitter is no different.  Settle in, get to know the people and then you’re ready to join in.

And actually, you’ll find that doing so helps make this not so overwhelming.  It can be daunting to figure out what to tweet about, and if you’re like me, half of what you think of writing seems stupid.  Listening and watching how others interact within the community is a great way to learn what you want to achieve with Twitter.

Step 4: Decide how to participate

Now, it’s time to engage with others.   So let’s get back to the game plan.  If your purpose is to network and becoming a bigger part of the writing world, you’ll need to engage in the conversations on writing.

Start with one chat group. Perhaps the #writegoal one, to connect with other writers.  Share your experiences; respond to those who write theirs.  Offer encouragement.  Or if you’re going more toward industry professionals, look to #litchat.  Read the discussions previously held, and begin to form questions, comments.  That’s your opportunity to engage with others, to join the community.

You also need to set your expectations for how you want to use twitter versus what others are using it for.  Quoting Literary Agent Janet Reid from her blog: “One of the great ways to make twitter a total waste of time is to follow someone who isn’t using twitter for what YOU are using it for.

Not everyone responds to replies. Not everyone does searches by hashtags.  Some people use it as an extended version of IM to chat with friends, coworkers and others and pay no attention to anything else.  Others use it extensively to converse on topics, offer advice, and such.  Check out their pages, see what they tweet about most and adjust your expectations from this accordingly.  Remember the golden rule of tweeting:  Observe.  Listen.  Then engage.

If we take the mystery-book-in-a-bakery author looking to build an audience, the one thing you do not want to do is find that audience of bakers and immediately start talking about your book.  The idea is to listen to their discussions about their specific niche: baking.   I did a search on twitter on “baking cupcakes.” There are a ton of comments about it.  See what’s being said.  Discover what you can add to that discussion, how you can support someone with a common interest.

This is the one area I think people misinterpret using social media.  If you join a conversation with a “let me tell you all about me” mentality, you’ll be ignored before you write your next tweet.  But if you join in and share good info that people can use on that topic, they will see you as a resource.  They might eventually follow your twitter account.  There, they will begin to learn more about you, then about your book and you’ve expanded your audience a little bit at a time.  Not based on the book, not based on being an author, but based on you. The person.

Step 5: Measuring the Results

Twitter can be a great tool– as long as you use it in a way that makes sense for you.  And as long as you realize that it takes time to build results in a community like this.  Unless you have a huge marketing team and dollars behind you to build a plan like the Old Spice folks did, you’ll need to be patient.  Build your audience the same way you make friendships: one person at a time.

Time Spent

And that often means finding time where there is none.  It can also be a tremendous time suck if you let it.

It’s important to focus on your plan of attack, your goals.  Consider your time spent on social media as another part of your business plan.  And just like you would with any other aspect of a job, set a time frame around it, a measure of success.  Can you devote to 15 minutes a day spent on twitter? Responding, reading, searching out new discussions?  5 minutes?  Or maybe every other day.  Whatever makes sense to your schedule, add the time into your daily routine.

Measurable Results: Followers/Information Gained

At reasonable intervals, you need to go back to your plan of attack and remind yourself of the goals.  Did you want to gain information? Network more?  Make inroads with an audience niche? Gain more followers?

Keep track of your gains.  If you want to gain more followers, note the number you started with.  Then six months later, see if you’ve gotten closer to your goal.   If your goal was to learn more about agents, look at the list you made of agents to know more about.  How have you done?  If you wanted to network more with people in the writing industry, again, look at the number of followers you started with.   After six months, has it grown?  Have you participated in conversations?

Part of a marketing plan is the measure of success.  For the amount of time you spend on twitter (or any marketing focus), you need to know it’s worth it.  You also need to give it time to work.  If after six months, you aren’t seeing the gains you hope for, then you need to evaluate your plan of attack.  Maybe change things a bit.  But measure your results, from beginning to end.

If we look at the OldSpice guy, the twitter account has over 100,000 followers.  I don’t know what they started with, but I imagine that’s one measure of success.    Another measure of success is the views of the short videos in their YouTube channel.  Some are over 3 million.  That’s a definite measure of success.

And here’s another one: parodies.  Imitation being the sincerest form of flattery, the plethora of parodies out there grow by the day.   This one is one of the funniest, so I’ll let the Old Spice Guy say goodbye for me.

***

RU Crew, are you actively using the various social media outlets? We’d love to hear from you.

Special thanks to Jeannie for being here.  Join us tomorrow when Theresa Stevens, Publisher, STAR Guides Publishing, joins us to discuss how to pitch a multi-genre book.

Jeannie’s Bio: It was a Saturday afternoon when Jeannie Ruesch gave up her illustrious, hours-long ambition of becoming a Dallas Cowboy Cheerleader (after seeing the made for TV movie).  That day, she sat to write her very first story and when she was finished, she knew that pen ..or rather, pencil and collegiate-lined paper was the path for her.  She was six.  She finished her first two books in 7th grade—handwritten on 150 legal size pages and complete with hearts dotting the I’s, of course.

As an adult, however, she discovered the need to…well, pay for things.  In her words, she “paid a lot of money to go to school, get a degree and go beg for work.”  She began her career in marketing and design and continues to this day, with her graphic design and marketing business, Will Design for Chocolate.  She considers herself fortunate that her passion of writing and her other love go hand in hand so nicely.

In 2008, she sold her first completed novel (as an adult and written on a computer this time) to The Wild Rose Press– a historical romance that has been a labor of love from the start.  “It’s been through four or five revisions, including one complete scrap-it-and-start-over, and has been a wonderful tool for learning how to be a better writer.”

She is also the creator of the WIP Notebook, a writer’s tool to help stay organized while you write.

Now with a few more tools in her author’s tool belt, her first published book, and a drawer full of emergency chocolate, she has a lot more stories to tell.  She lives in Northern California with her husband (who is likely tired of having his brain picked on the ‘male perspective’), their son and her brother, who she thanks every day (since he cooks and she hates to.)

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Discussion

32 Responses to “Handling Your Social Media: 5 Steps to Using Twitter”

  1. Hi Jeannie. Thank you for all this great info. Tracey recently told me about hashtags, but I haven’t done anything about them yet. This gives me a great starting point!

    Thanks!

    Posted by AdrienneGiordano | August 19, 2010, 8:47 am
    • Hey Ad! Yes, hashtags can take some getting used to, and generally someone just decides what it is and it catches on. LOL This year, I saw #RWA10 as the hashtag for RWA Nationals, last year it was #RWA09.

      If you’re trying to come up with a hashtag, the objective is ‘short’. Remember those letters count in the 140 characters or less.

      To understand how a hashtag works, or how to get involved in the discussion, pick one, do a search for it and just watch and see what happens. And it’s important to know that there are different purposes for them. For instance, #RWA10 was for a specific event. It won’t be used once that event is over, likely. Other hashtags, such as #nowreading is used whenever some feels like contributing to that topic.

      Another point: When you use that hashtag, anyone searching out the hashtag will see your post. It takes you beyond the “who is following me” aspect of twitter.

      Posted by Jeannie Ruesch | August 19, 2010, 11:30 am
  2. Hi Jeannie,

    Thanks for the fabulous post! I really must go back and read this several times. For me, Twitter is crazy confusing to follow. I constantly feel like I’m listening to a conversation in another language. 🙂

    That doesn’t stop me from trying, though. I taught myself more about hashtags a few weeks ago. My problem is that I don’t know how you find the hashtags you need or that would be of value. How do you start a hashtag for a topic? For example, I noticed those who tweeted about RWA nationals used #RWA, but who started it and how did everyone know to use it??? 🙂

    Thanks again!
    Tracey

    Posted by Tracey Devlyn | August 19, 2010, 8:53 am
    • Hey Tracey! The hashtags are a lot easier to understand once you’re more involved in Twitter. You see people using them, you can get into a discussion or two and get acquainted with how it works.

      A good way to observe them is to use one of the Twitter Apps like TweetDeck or Seesmic, which allows you to create columns that track a hashtag search. From there, you can add to the discussion if you feel like it or just watch for a while.

      Twitter is confusing. And the more people you follow, the faster it moves and the harder it can be to watch things. One thing I definitely recommend to make it easier on yourself is to separate your followers into lists. The apps like TweetDeck allow you to build a column based on one of your lists, so that can make it more simple to track the people who are really important (ie that agent on your list, your friends, etc..)

      Posted by Jeannie Ruesch | August 19, 2010, 11:34 am
      • Look at me…as my head explodes. So, maybe we should do a hashtag experiment on Romance University and we can all follow it and learn. If I wanted to start an RU group using hashtags, what would I do?

        Posted by AdrienneGiordano | August 19, 2010, 11:55 am
        • And now back to me. 🙂

          To establish an RU hashtag, you’d have to decide what the hashtag is and what the purpose is — perhaps to further discussions from the blog? To talk about something else? Maybe an extension beyond what people get here on the blog, something that relates more to the individuals and helps them. Decide what the purpose of the conversations will be. You could do something like #RU #RomU #RUCrew … shorter is better.

          Once you decide on the twitter conversation track, you need to post that hashtag puppy everywhere you can. Use it yourself to kickstart conversations. And make sure that the hashtag isn’t used to advertise anything but a conversation track. (IE don’t use it when you’re promoting the posts and guests, etc.)

          And be patient. It can take time for a hashtag to pick up steam.

          Posted by Jeannie Ruesch | August 19, 2010, 12:15 pm
          • Okay, I’m thinking the RU group should be chatting about the posts after the fact and what we learned. Maybe today I’d say I have a better understanding of hashtags, but have a long way to go!

            I’m going to use #RomU as the hashtag and see where it takes us. That being said, do I just go out to my personal Twitter account and tweet something like “#RomU I learned about hashtags and am still confused, but want to learn more.”

            You know me, I need step by step instruction with this stuff!

            Posted by AdrienneGiordano | August 19, 2010, 12:26 pm
  3. Jeannie: I’ve tried to use Twitter but it escapes me. I’m going to try again – armed with your tips. Thanks for the article!

    Look at me. Now look away. Now look back at me – using Twitter! 😎

    Robin

    Posted by Robin Covington | August 19, 2010, 9:00 am
    • LOL!!!!!! Too funny, Robin. 🙂

      It can be hard, but start simple. Don’t feel you have to write tweets or get involved in conversations before you’re ready. Baby steps will make it a lot more simple.

      And if you follow the steps above, start with a plan and make that plan a little one. For example, pick 5 people to follow and watch how they use the program for one month. You can learn a lot by doing that.

      And of course, if anyone wants to follow me, I’m at http://www.twitter.com/jeannieruesch 🙂 Or http://www.twitter.com/design4choclate.

      That is another hint I’ll share. I actually have a few twitter names, for different purposes, with different sets of people I follow. That way, I can keep my tweets more targeted, as well.

      And in fact, I’m off to tweet that I’m here today! LOL

      Posted by Jeannie Ruesch | August 19, 2010, 11:40 am
    • LOL!

      Posted by AdrienneGiordano | August 19, 2010, 11:53 am
  4. Excellent post. I’d never tried hash marked stuff before. Looking forward to all kinds of new opportunities.

    Posted by Lucie J. Charles | August 19, 2010, 1:28 pm
    • Thanks, Lucie! The best way to get started is just pick a hashtag and follow it for a while. Pick something you like, even a TV show, a soap opera — most of them have hashtags. (Like for General Hospital, it’s #GH.)

      And if you’re not sure what the hashtag is, start with a more general search on twitter for the topic. So if it was General Hospital, search those two words — you’ll likely find others responding with the hashtag in their tweets.

      Posted by Jeannie Ruesch | August 19, 2010, 2:58 pm
  5. @Ad – To continue our earlier post, you asked: That being said, do I just go out to my personal Twitter account and tweet something like “#RomU I learned about hashtags and am still confused, but want to learn more.”

    Yup, that’s a perfect start.

    And with every post you guys add to the site, start including “discuss this further on twitter at hashtag #RomU” — the more people see it, the more it will become familiar.

    Posted by admin | August 19, 2010, 2:16 pm
  6. Hi Jeannie!

    Finally made it in – darn internet! Not that I’m having w-w-w-withdrawals….=)

    I too argue with Twitter on a several-times-a-week basis. Finally getting the hashtags and @ symbols figured out, and I play with HootSuite and TweetDeck, but not very well. The search on Twitter has me mystified – it never seems to find what I’m looking for! ack! But we’re getting better. Practice, practice, practice.

    Great post today, I’m sure all of us at RomU will be re-reading it over and over….lol….

    carrie

    Posted by Carrie Spencer | August 19, 2010, 4:17 pm
    • Hi Carrie! Yes, I understand the withdrawals. I’m going on vacation at the end of this month for 5 days with no computer or internet access. Yikes!!! LOL If you never hear from me again, you’ll know I expired from withdrawal. 🙂

      As far as programs go, I admit I have tried a number, including HootSuite, TweetDeck, etc — I can’t seem to find just what I want. Although today, actually, I just downloaded a new BETA product from Seesmic. It’s Seesmic Desktop for windows and so far, so good! I’m hoping it will be the one to make it as easy as possible to work with Twitter. What I love about these programs is the ability to use multiple accounts. Much easier.

      It just takes time. Start small. 🙂

      Posted by Jeannie Ruesch | August 19, 2010, 5:57 pm
  7. Jeannie –

    Excellent lecture, as always! Twitter has fallen by the wayside the past few months as my life went into fast forward. I will definitely read this post several times as I’m reorganizing my writing life this fall.

    Depending on her goals, do you think unpublished writers should target a handful of hashtag conversations she thinks are relevant to what she writes so those relationships are already set once she’s published? Examples for me might be Texas (since most of my books are set there) and romantic comedies (movies even?). I’m sure there are a ton more possibilities, but this is all that comes to mind right now.

    Thanks a ton!
    Kelsey

    Posted by KelseyBrowning | August 19, 2010, 4:29 pm
    • Hey Kelsey! My twittering tends to be in spurts and sprints, rather than a collected marathon. LOL So I understand. Other things tend to get in the way and I don’t always have the time to do what I’d like to do with it.

      You asked: Depending on her goals, do you think unpublished writers should target a handful of hashtag conversations she thinks are relevant to what she writes so those relationships are already set once she’s published?

      I think you could definitely put those on your search list. If you use a program like Tweetdeck, you could create a column with that search perimeter. It will continually update when those words are used in the same tweet. It’s a way to keep an eye out on who is writing what. And depending on the goals and the focus of your fiction/topics, try and be as specific as possible. Instead of “texas”, perhaps the city your book is located in (or nearest city, if your location is fictional.) And don’t feel the need to build quickly — this is a slow process, in order for it to work as beneficially as possible.

      Posted by Jeannie Ruesch | August 19, 2010, 5:51 pm
  8. Hi Jeannie!

    It was 0230 this morning when I read your post. I jumped on the Twitter web site and signed up. Not sure exactly what I’m doing yet, but I’m following Carrie and RU. I’ll have to investigate the “#”marks you mentioned too.

    As always, thanks for the informative post! It definitely makes Twitter seem less daunting.
    Cheers!
    Jen

    Posted by Jennifer Tanner | August 19, 2010, 5:25 pm
  9. Great post!
    Twitter is slowly becoming my friend.

    As a writer, I like #amwriting or #amediting or #1k1hr (I believe this is a challenge to self about 1000 words on the page in an hour).

    Once you are tweeting, there are little helpful details you come across such as “who sees what you post”.
    Apparently if you send out a reply to say, Janet Reid’s tweet, it will look like this @Janet_Reid and it will only show up to her, or people she follows, UNLESS you put a space in front of the @ …
    don’t know if I should have shared this, just in case I got it wrong, but oh well, sounds like we’re all learning.

    I also check daily to see if I have new followers as sometimes they are spam-like.

    now over to you.
    😀

    Posted by katt | August 19, 2010, 5:59 pm
    • Hey katt, Hmm, I hadn’t read about the space before the twitter handle. I do know that a private message is a “direct message.” and I believe if you include a person’s twitter handle (like @Janet_Reid) in your tweet, it will show to all your followers, but in order for anyone following JANET, they would have to do a search by her twitter handle to see who is writing to them.

      Did that make sense? LOL

      Always more to learn!

      Posted by Jeannie Ruesch | August 23, 2010, 4:03 pm
  10. mysteryhorse
    😆

    Posted by katt | August 19, 2010, 6:05 pm
  11. Such a great post, Jeannie! That Old Spice campaign was really clever.

    I’m afraid I’m a Twitter junkie. (I need to look for you!) It’s easy, fast, and with less fluff than Facebook. I love the hashtag chats. For instance, when I’m posting the link to my own RU post, I’ll use #writing at the end of the message. Everyone following that hashtag will see my message and maybe click over here.

    I’ve attended book launch parties on Twitter and done virtual wine tastings on Twitter. They’re crazy, but fun.

    Posted by Laurie London | August 19, 2010, 9:58 pm
    • Hi Laurie! That’s a terrific comment — if you are posting a link on twitter to your blog post, look for a hashtag conversation that could benefit from what you have to say. I do caution that if someone is doing this, they should also be participating in the hashtag conversation in other ways. Otherwise, you can easily be seen as just a “linker” and not someone sharing anything of substance.

      Although, really, how much substance can anyone share in 140 characters or less? 🙂

      Posted by Jeannie Ruesch | August 23, 2010, 4:06 pm
  12. Hi Jeannie,

    I can’t decide if Twitter is a verb or a noun? I’ve been interested in it since people tweeted about my book. They must follow one of the reviewers. Your advice is great for a novice.

    Thanks,

    Mary Jo Burke

    Posted by Mary Jo Burke | August 20, 2010, 8:09 am
    • Hi Mary Jo!

      That’s great that you had book tweets!

      I think the twitter vervage shifts as it becomes a more common fact of our culture. For instance, Google is used as a verb for searching online. I know I constantly say, “I googled for it.” rather than “I searched online for it.”

      It just goes to show how a tremendous brand recognition can become more than a household name.

      Posted by Jeannie Ruesch | August 23, 2010, 4:07 pm

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