RU Crew, today we’d like to introduce you to a new visiting professor, Tammie King, Director of Marketing, WEtap Media, Night Owl Reviews. Welcome to Romance University, Tammie! We’re delighted to talk with you about book reviews, a topic too often a mystery to published and unpublished writers alike.
Kelsey: How do you choose which books you’ll review on Night Owl Reviews?
Tammie: We review a wide range of books sent to us by publishers, publicists and authors. Once they send us the books we add them to our book database and then the reviewers choose what they are going to review from there.
Kelsey: How do you choose your reviewers? How many do you have and what criteria do you use to vet them?
Tammie: Anyone can sign-up to be a reviewer. Reviewers in the USA can do both print and eBooks, while reviewers outside the USA can only do eBooks because of shipping costs. Reviewers don’t have to have a specific background, but they do need to be able to write well thought out reviews and have an ample grasp of the English language. They provide a sample review when signing up. We add in additional reviewers as we have time and our needs expand.
Kelsey: How do you choose which of your reviewers to use for a certain book?
Tammie: We don’t choose for the reviewers. Each reviewer selects the books they want to review, just as if they were browsing a bookstore and were selecting the books that most appealed to them. It’s our belief that reviewers should only be reading books that they would select to read for fun.
Kelsey: How long does it take from the time an author submits a book for review and the actual review?
Tammie: We don’t give a time period. Authors send us their book information and then their book is added to the available to review listings. At that point the reviewers then can select the book for review. We get a lot more requests for reviews than we can possibly review. On average we get over 600 requests a month and review around 250 titles.
Tammie: Our goal is for readers to find great new books to read and authors to follow. We do honest reviews that are not snippy. We want authors to get the opinion of a reader, an opinion that can help them grow and not tear them down. We want readers to have fun, learn about the authors and take home a great recommendation.
Kelsey: Could you tell our readers a little about your digital magazine?
Tammie: We have a free booklovers magazine that encompasses a wide range of genres including romance, paranormal, urban fantasy, science fiction, fantasy, cooking, teen, suspense, history and more. The magazine comes out on the 15th of each month and can be downloaded from our website.
Kelsey: Besides Night Owl, what other review sites should every romance writer and reader know about?
Tammie: As a reader myself I use Night Owl Reviews for most of my recommendations, but I also find many of the other sites helpful and fun. The sites high on my list are RTBookReviews.com, FreshFiction.com and BittenByBooks.com.
Kelsey: Is there anything else you’d like to share with RU readers about Night Owl Reviews or book reviews in general?
Tammie: Yes, we would love to invite romance readers over to chat with the authors. They can find our chat room and schedule at: http://www.nightowlromance.com/nor/Pages/Chat.aspx
RU Crew, what have you always wanted to know about the book review process? How many of you review books on bookseller sites? Feel free to ask Tammie questions!
Stop by Wednesday when Laurie London returns to talk about her debut book!
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