Julia Coblentz, Senior Marketing Manager of PubIt!, Barnes & Noble’s self-publishing platform, joins us today with suggestions for making the most of PubIt!’s product details page, plus some marketing tips they’ve heard from successful PubIt! authors.
How to Publish Your Book through PubIt!—and Market It, Too!
It’s an exciting time to be a writer, and whether you’re already published or working on your first book, you’ve probably been wondering about all the buzz around self-publishing and what PubIt!™ could mean for you.
Here’s what some of your fellow authors have to say about publishing with PubIt!:
“Publishing through PubIt! has been a terrific experience. It’s easy, fast, and I love being able to make changes. The reporting feature provides daily and cumulative numbers giving a clear picture of how the books are selling. I love seeing the sales in real-time!”
–Barbara Freethy, USA Today Bestseller and author of Daniel’s Gift and One True Love
“Within two months, my writing income was triple what it had been at my former publisher. Reader reviews, emails and comments came flooding in like never before. The positive response was overwhelming!”
–Gemma Halliday, author of Killer in High Heels and Spying in High Heels
“I have accumulated a niche of very loyal and wonderful readers and PubIt! has opened a whole new venue of readers I otherwise would not have had access to.”
–H.P. Mallory, self-published bestseller and author of Toil and Trouble and To Kill a Warlock
How PubIt! Works
Barnes & Noble offers authors and independent writers an easy, fast, and free way to convert their works to eBooks via PubIt! In the 6 months since PubIt! launched more than 14,000 publishers and authors are finding success selling their works through PubIt! and with hundreds of titles added daily .
It’s so simple to publish your work. With PubIt!, you create an account and upload your writing as a Word, HTML, .txt, or .rtf file that PubIt! automatically converts to ePub, the standard eReader format. (Note: If your work is already converted, ePub files can also be easily uploaded!)
And, of course, the next step for authors is marketing. Authors upload a cover, add their own book description, author bio, quotes, keywords, and editorial reviews. From file to NOOK Book™, a PubIt! title can go on sale to the millions of customers at BN.com within 72 hours. Barnes & Noble customers can browse, sample, purchase and read NOOK Books on NOOK™ and NOOK™ Color devices and the free NOOK™ app for iPhone™, iPad™, PC, and others. It’s just that fast and easy.
The Most Important Marketing Tool
One of the most important things you can do when you decide to publish is to pay attention to the packaging. Even though NOOK Books™ live in a digital library, readers still browse and choose titles based on great covers and engaging descriptions—just as they do with print books. Here’s what some of the bestselling PubIt! authors have to say about the importance of covers:
“I would encourage PubIt! publishers to focus on producing a good cover as well as a good book. The cover will entice the readers to buy and the quality of the writing will make them eager to buy another book.”
— Barbara Freethy, USA Today bestselling author of Daniel’s Gift
“I think the best thing you can do for your book is to give it a really eye-catching cover. The truth is readers really do judge a book by its cover, which is especially important in a digital medium where they’re likely only seeing small thumbnails. But the really great thing about self-publishing is that the authors have complete control over their over cover art! So that’s one place I’d definitely suggest investing time, money, and a lot of thought.“
— Gemma Halliday, author of the In High Heels mystery/romance series
Some important factors to keep in mind when developing a cover are:
• How the image will look in a thumbnail size
• The size of the title (should be large enough to read at any size)
• Including achievements such as “bestseller” or award nominations on the cover
• A professional design: hire a professional if you don’t have design experience.
Other key steps in creating effective packaging include:
• Developing a good headline for the description: Draw readers in with a strong “hook” that speaks to the genre and tone of the book.
• Adding quotes: Published authors may have great review quotes, but what about a new author? Consider asking a fellow writer in the same genre or a critique partner to offer a blurb—a quote that describes why a reader will love your book.
• Writing an author bio: Here is your opportunity to shine a light on related accomplishments and affiliations. Be sure to include writing awards as well as nominations and memberships in genre-specific organizations.
• And don’t forget keywords! These help the BN.com search engine drive customers to your title.
What’s next? The possibilities are endless with PubIt!
Are you considering self-publishing? If you are already self-pubbed, do you have questions about marketing your book?
Join us on Monday, May 16 for a Q&A with the fabulous Heidi Betts!
Julia Coblentz is the Senior Marketing Manager for PubIt! by Barnes & Noble and has over ten years of marketing experience in trade publishing working at Random House, Inc. and Abrams.
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