I heard Jennifer Fusco give a workshop at RWA Nationals and I knew I wanted her to come to RU. Then, I “met” her on FB and discovered that she’s not only smart and savvy but one of the nicest people you’ll ever talk to. Whether you make New Year’s resolutions or not – this post is chockful of info to get ou started off right.
I’m thrilled to be a part of Romance University during the first week of the new year and I hope all of you guys enjoyed a wonderful holiday season. Now that we’re all rested and have eaten waaaay to much, I hope you’re as excited to get back to work as I am!
On January 19th, Market or Die will launch its third book in the series titled, “Market or Die: Integrated Marketing Plans for Writers.” In this book, I’ll go into detail on how a writer should market using an integrated strategy. For those who can’t wait for the release, here’s a sneak peek.
There are 7 key components to constructing a successful book marketing strategy. Hopefully, all of you have thought about one or all of them, somewhere along the way to marketing greatness. With marketing now resting in the author’s hands, it’s important to have a strategy before you release your book.
#1 – List your goals. So, you have a book to market, what’s your goal? To sell $1000 worth of books? To make it an Amazon.com bestseller? To have your e-books out sell your print copies 3 to 1?
Whatever your goal is, write it down. Writing down your goal(s) will keep your marketing strategy focused. When you see your goals on paper, you work harder to find a way to achieve them.
#2 – Research Social Media Sites. Make a determination of which social media sites are right for you. You’ll probably start with Facebook, Twitter and a Blog. Make a note to monitor these sites with what is being said about you and your work using an application like Google Alerts. Knowing what is being said about you online, helps you stay in the know without spending countless hours online.
#3- Build a list of connections and content. Play the who do you know game. Write down all the connections you have in the industry and how they can help you achieve your goal. Do you need marketing help? A book review? An endorsement? If so, who do you know that can help you achieve those things…write it down and reach out to the people on your list and ask for their help. You have a book to sell and a goal to achieve. Now isn’t the time to be shy.
#4- Join in. Whether you belong to an in person writers group, or online. Get involved and start making new connections. Meet new people and start networking. Post thoughtful comments on industry-related blogs or topics relevant to your books. Confident, secure people in the industry LOVE helping others.
#5- Strengthen and build on existing relationships – Now, isn’t the time to get lazy with the friends you’ve already made in the industry either. Work to get to know them more closely. Meet them in person if you can. You’ll not only learn more about your industry, you’ll build stronger advocacy connections within your existing group.
#6 – Measure your results. You will need to be able to make sure that you can measure your goal. List out how you plan to do that? Maybe it is via sales numbers? Numbers of Facebook Fans? Amazon.com rankings? Knowing how you will succeed is just as important as succeeding.
# 7 – Analyze, test and change. No matter if you achieve your goal or not, it’s important that you look at what happened during the marketing phase of your book. Do you have the right connections? Was your goal realistic? What, if anything, did you fail to consider? Change up your plan for the next release in order to position yourself for greater success.
Jennifer would like to hear from you. What is your greatest marketing challenge?
Tomorrow, the fabulous and prolific M/M romance author, Andrew Grey, helps us with our writing goals.
A two time winner of the Advertising Excellence Award for 2010, Jennifer has launched successful national print and digital ad campaigns. Currently, she is a member of the (ANA) Association of National Advertisers and believes brand building is a key to professional success.
Due to the overwhelming response Market or Die received from writers, Ms. Fusco launched a website and blog designed to educate writers of all genres.
In her writing life, Ms. Fusco is a member of RWA’s PRO network and serves as the President of the Connecticut Romance Writers. She is represented by Eric Ruben of The Ruben Agency. Jennifer has also completed two paranormal romance manuscripts and will be a monthly contributor to the Romance Writers of America’s RWR Report, beginning in 2012.
Born in North Carolina, Jennifer currently lives in Connecticut with her husband and young son.
- Principles of Integrated Marketing with Jennifer Fusco
- Weekly Lecture Schedule from September 24th to September 28th
- Why Goodreads is Now an Essential Part of Author’s Social Media Plans by Oliver Rhodes
- Marketing For Debut Authors by Eleanor Elliott
- What If and Why? by Tawny Weber