Posted On July 9, 2012 by Print This Post

Marketing for Authors with Jillian Dodd

Will tweeting and a Facebook ad increase your book sales? Should you lower the price or offer it as a freebie to attract more readers?   

I’m happy to have indie YA author Jillian Dodd with us! Carrie and I met Jillian through a workshop last year. The phenomenal sales of her books, THAT BOY and THAT WEDDING, have rocketed her to Amazon’s Best Seller’s list. She’s here today to share her insights on marketing strategies.

Welcome, Jillian!  

Self-publishing is hot right now. If you’re like me and have either self-published or are considering it, you’re probably reading all sorts of advice about how to be successful. I can honestly say that in all the success stories I have read, no two are alike. 

So how will I make it? How will people find out about my book? I really believe you have to find the answer to that from within yourself. The reason so many authors have different paths to success is because we are all individuals. Some of us are great at marketing. Some of us don’t have a clue. 

Here are some things that I feel are important to your path for success. 

There are the basics. You will write a book that gives readers an enjoyable experience. With an eye-catching cover and proper formatting for e-readers, your book should be free of grammar errors and strategically priced. You will make sure it your book is properly categorized on Amazon, giving it the best chance of ranking in a top 100 category. 

If you are like me, you will do all that stuff then sit and wait. And wait. And wait for someone to buy your book.

You start to get impatient, so you offer or consider offering your book for free thinking that you just want someone to read it. You will tweet about it, bug your friends with Facebook notifications, sell 30 books in four months, and just want to give up.

At least that’s what I did.

But then I started treating the marketing of my book as a business. I started taking the emotion out of the business side of it. I knew I needed visibility. I knew I needed an Internet presence, and I knew that I wasn’t going to succeed selling 30 books in four months. I looked at my personal strengths and developed a marketing plan to use them, and I completely stopped talking about my books. 

I’m serious. I didn’t talk about my book unless someone asked me. 

My strengths: I’m easy to talk to and get super, genuinely excited when someone I don’t know talks to me. I love to read. I have a design background.

My goals: Create a social media presence on Facebook and Twitter. Try to connect with readers who are my target market. Make my name a brand. 

What I did: It’s funny when I tell people what I did because usually people tell me I did it wrong. I didn’t do it wrong. I did what I was comfortable with.

I played to my strengths. 

Anywhere you go on the Internet to find a Jillian Dodd profile, they all look almost identical. Same picture of me. Same colors. Same plaid background. Everything is very bright, very pink, match my first book, and is very much me.

Start creating your own brand. Make a logo. Be sure to make it easy for people to find you. Use your author name everywhere. Remember, hopefully you will write more books. Don’t build a brand on the name of your first book, or you will have to rebuild everything for a second. 

Another big part of building my brand was and still is my blog. I have so much fun doing my blog. Yeah, I said it. I enjoy blogging. I started out blogging four days a week. It was hell. I was writing the next book and blogging four days a week as well as keeping up with other social media.

I worked and still work mostly twelve hours or more a day. But I was building momentum. Instead of talking about my book on social media, I was talking about blog posts. I was offering people something entertaining. When they came to my blog, they immediately saw advertisements for my books. When they click on the ads, they’re taken straight to the Amazon purchase links. 

In addition to building a Twitter and blog following, I got active on Goodreads. I made an author profile, linked my blog, reviewed many of the books I love to read and started making and adding friends. I also did a highly targeted Goodreads ad.

The combination of my blog, Twitter, and Goodreads allowed me to sell 300 books the following month. 

This was huge for me because it was the critical mass that helped the Amazon machine work in my favor. I started getting recommendations as other people bought my book. People saw my book on my blog, on Goodreads, and then Amazon began recommending them. The following month, sales tripled, and I broke into the Top 100 charts for my genre.

Sales continued to go up from there. I should mention that during this time, my ebook, THAT BOY, was priced at $9.99.  I’ve never done a free day. Never played around with my prices. I did lower THAT BOY to $7.99 when the sequel, THAT WEDDING came out (at $9.99) this past February.

Some social media rules I follow:

* If someone tweets me, messages me, comments on my Facebook, Goodreads, Pinterest, etc, guess what?? I REPLY! If someone is going to take the time to read my book, then take the time to tell me, comment etc, they deserve a reply. (You would not believe the number of people who tell me that many authors don’t do this!!!) 

* Every day I do shoutouts to new Twitter followers. I also thank everyone that has retweeted me or commented on my blog. This is something I have done from the beginning and continue to do. I even go as far as personalizing them to some extent. 

* If someone does something nice for me on social media, I try to do something nice back. I’m extremely grateful for the few blogs that were kind enough to review my book when a lot of them wouldn’t. I try to promote them in return. I give them prizes. If I happen to see a review on Goodreads where someone has reviewed it on their blog, I message them and offer them free copies to giveaway to their readers.

* The addition of Pinterest to my social media profiles has been a great thing for my blog and my book. I adore the visual aspects of Pinterest. I consider the combination of Pinterest, my blog, and Twitter, my social media trifecta. The three play off each other. 

The moral of the story: Be yourself on social media. Be polite. Have a marketing plan for your work. And of course, keep writing the next book!

The sales:  I’m never sure if I should share sales numbers or not, but since Jennifer asked me to write this post and thought people might like to know, I decided to share them. It’s my hope that they give you hope that you can make a living at writing. I’m also amazed at the power of Amazon’s magic algorithms. I am on B&N, iTunes and soon, on Kobo, but I sell 30:1 on average from Amazon compared to all other platforms. 

I was fortunate enough to have a book chosen for last month’s Amazon 100 books under $3.99. I know that all the marketing in the world on my part could not compete with Amazon’s recommendation of my book during this past month. Today, I learned that the sequel THAT WEDDING was being promoted in Amazon Internet ads. 

I’m sure their goal is to sell the sequel to some of those almost 10,000 people that bought the first book last month. I hope that proves to be the case.  

So here are my sales figures. They include all platforms.

  • May 2011- August 2011 – 56 sold
  • September 2011 – 352 sold– Started to get added to the other boughts on Amazon
  • October 2011 – 1196 sold – Hit top 100 in my genre on Amazon
  • November 2011 – 1447 sold — Did promo over Thanksgiving weekend, lowered price to $4.99, but needed to sell double to make it worth it. I did 75% of that, so I raised price back to $9.99
  • December 2011 – 1767 sold 

 

  • January 2012 – 1716 sold — Lowered price to $7.99 getting ready to release sequel.
  • February 2012 – 3017 sold — Sequel THAT WEDDING released on February 17th and climbed to #4 on hot new releases. It has remained in the top #100 for genre since release.
  • March 2012 – 3195 sold
  • April 2012 - 2621 sold – I donate a portion of my proceeds to charity. At this point, I was able to donate just over $10,000.
  • May 2012 - 1970 sold
  • June 2012 – 13,361 sold –THAT BOY (first book in series) was part of Amazon’s 100 books under $3.99 promo. It was marked down to $2.99 and sold 9620 copies and hit #156 overall.

I’m open to questions, so please ask!

  ***

Are you more likely to buy a book from an author you interact with on Facebook and Twitter? Do you use social media to promote your books?  What other methods have you used to market your books?

***

Join us on Wednesday, July 11th when agent Sara Megibow presents: Interpreting the Rejection Letter 

***

Here’s a blurb for Jillian’s first book THAT BOY.

You know, being friends with two cute boys does have its benefits. 

There’s Danny. Danny is a golden boy in every way. He has dreamy blue eyes and blonde hair that always looks perfect, even when it’s windblown or been stuck under a football helmet. He’s the boy every girl crushes on. The boy I get into trouble with, the boy I fight with, the hot quarterback no girl can resist, not even me. Being with Danny is like being on an adventure. He has a bright, contagious smile and abs to die for. He’s pretty much irresistible.  

Equally crush worthy is Phillip. Adorable, sweet Phillip, who I have known since birth.  Phillip has dark hair, a perfect smile, brown eyes, and the sexiest voice I have ever heard. He’s the boy I talk to every night before I go to sleep. The boy who rescues me, the boy who can read my mind, the boy who is always there for me, the boy who tries to keep me out of trouble, the boy who irritatingly keeps getting hotter, and whose strong arms always seem to find their way around me.  And when he gives me that grin, I can never say no.  

One boy will give me my very first kiss.

One boy will teach me to make out.

One boy will take me to prom.

And finally, one boy will ask me to marry him.

They will both be my best friends.

But only one of them will be the boy I fall in love with. 

Only one of them is That Boy.

*** 

Bio: Jillian Dodd grew up in Nebraska, where she developed a love for storytelling, Husker football, and Midwestern boys. She currently resides in Texas with her family. She is the author of THAT BOY and THAT WEDDING. This summer she will introduce a new series called THE KEATYN CHRONICLES. Contact Jillian via her websiteblog, Twitter, Goodreads, and Pinterest.

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61 Responses to “Marketing for Authors with Jillian Dodd”

  1. Hi Jillian
    I absolutely agree with every word. I have followed a very similar path to you, but not through self pub!
    Be yourself in your marketing and create a recognizable brand.

    “That Boy” and my “Holiday Affair” are currently side by side in the top 100 series in Romance on Amazon! We have been neighbors for a few weeks now.
    Congratulations on your success and thanks for sharing!

    Posted by Annie Seaton | July 9, 2012, 1:35 am
    • I have seen them together on there often. (I maybe stalk my amazon ratings.) I also have it in my kindle waiting for some down time so I can read instead of writing!! Thanks so much for commenting and it’s nice to meet you!!
      You also bring up a very good point. No matter how or by who you are published, this is your career and it is important that you create a recognizable brand. I think in the past, authors let that fall to publishers to do for them. In this great era of social networking, it’s so cool to actually be able to interact personally with your favorite authors, celebrities, etc.

      Posted by Jillian Dodd | July 9, 2012, 8:28 am
  2. Thank you for a compelling & info-filled post. Your generosity in sharing your experience is inspiring.

    Apart from your intelligent approach to marketing, your blurb for That Boy is a masterpiece. Anyone who reads it will definitely not be able to say no!

    Posted by Ruth Harris | July 9, 2012, 5:29 am
    • Thank you!! I think the hard part for me, especially in the beginning was taking my feelings out of the equation. I used to feel like I was making this desperate plea to everyone I knew (which were not that many people, really) to PLEASE, I’m begging you, buy my book. I think when I started treating it more professionally, people started treating me more seriously. lt’s just a mental shift, but it is an important one. Thanks for commenting!!

      Posted by Jillian Dodd | July 9, 2012, 8:31 am
  3. Hey Jillian!!! =)

    Congrats on all the sales – good for you! THAT BOY is currently in my TBR pile – but I’ll get there! =)

    Yours has been a remarkable journey. I’ve followed your blog and twitter, and love love love the fact you’ve donated some of your proceeds to charity. That is SO awesome!

    Tell us a bit how you use marketing on Pinterest…..=)

    carrie

    Posted by Carrie Spencer | July 9, 2012, 5:36 am
    • Thanks, Carrie!
      I love that I have been able to donate to charity. I actually have been donating 10% of my proceeds, which is something I am really proud of and hope to continue.

      And Pinterest. I think the thing to remember on Pinterest is that you want repins. You want a photo that others are going to like and want to post to their boards. I use pinterest in a couple different ways.
      1. In relation to my books: I have a large bulletin board above my desk that I used when writing That Wedding. It was full of photos of details that I used in the book wedding. All of us do a certain amount of research when writing a book. Now I share a lot of that content with my readers. I have pinterest boards of the actual photos I used for the wedding, ceremony, reception, after party, fashion, etc. My new series is set in Malibu and an east coast boarding school. There are boards of prep schools, a Malibu beach house, fashion, etc. I have a board of books and quotes. I even did a post on what my characters got each other for Christmas and did a board on those photos. You can add a lot of additional content to your book by using pinterest. And readers that love your book, LOVE additional content!

      2. In relation to my blogs. My blog posts usually have photos in them. Whether it is of a cocktail, recipe, hairstyle, hot guy, movie review. After I publish a blog post, we go to the blog and pin a few photos to pinterest. I have boards for each post day.

      3. In relation to me!! This is another really fun part. I pin stuff that I love!! Owls, clothes, whatever I like. This lets my readers get to know me.

      Hope that helps!!

      Posted by Jillian Dodd | July 9, 2012, 8:57 am
      • Something I forgot to mention is pinterest is not just about giving my readers extra content. It’s really a very effective niche marketing tool.

        Like if my book was set in Paris, I could post French food recipes, photos of places I want to visit in Paris. Someone who is interested in Paris, will find out that my book is set there and be pretty likely to read it. It’s a way for them to discover you!!

        Posted by Jillian Dodd | July 9, 2012, 9:16 am
  4. Hi Jillian,

    I have yet to send a tweet. Keeping up with the social media is a job in itself, but necessary.

    Mary Jo

    Posted by Mary Jo Burke | July 9, 2012, 6:18 am
    • The cool thing about Twitter and why you want to be on it is the accessibility it allows for readers to contact you. Something else that I do is have a twitter for each one of my books. So I can write a tweet and tag my books in it. And if people search for my book name, instead of my name, they are able to find me easily.

      Think about some of your favorite celebrities. Imagine how cool you would feel if you tweeted them something and you know THEY read it and then Retweeted it to their followers. Even though we don’t feel like it, as authors we are kind of celebrities to the people that read our books. People love interacting and talking to you. The other thing to remember about twitter is to be sure and add hashtags to all of your tweets and research those tags so that it expands your reach.

      And you are right. Social media can be a job. You have to limit your time spent on it. I found that it was getting to be too much for me. So I carved out the things that were a time suck and hired my daughter to handle those aspects for me. It’s how I am able to do all the thanks and shout outs to followers. She also schedules tweets for me on Hootsuite, so that promos for the day’s blog posts go out four times a day.

      Posted by Jillian Dodd | July 9, 2012, 9:04 am
  5. Hi, Jillian. Congrats on your success!

    I do use social media everyday. From my experience, I can say I tend to skip over the posts from authors who only push their books day after day on Twitter or FB. If they aren’t actually interacting with people, I tend to get numb to the message. I know not everyone has time to be on social media, but I’m not sure how effective it is to just keep hitting people with promo. I think it’s important for authors to actually chat with people, share interesting posts they’ve seen,mention books they’ve read and loved, etc. in between pushing their own books.

    Just my two cents. :)

    Posted by Adrienne Giordano | July 9, 2012, 7:14 am
    • I completely agree. One of the things I absolutely hate is when I follow someone and I get back a Direct message with a link and a note that says, follow me or buy my book. I never take them seriously after that.
      Just like in life, you don’t ask a stranger to do a favor for you. That’s why the interaction you are talking about is so important.
      One way I keep social media in check a bit is that I have the apps on my phone. When I’m writing, which we all know is the most important thing we can do (write the next book) I keep off the internet. But I keep my phone by me and if I see a tweet come through that I want to reply to – or someone I want to chat to – I will reply immediately. It takes me just a second and helps me keep it from being a time suck.
      I think you have to be tricky about promoting your book on social media. I try to just RT the nice things people say about the books or if someone does a fun review, I will RT it. And that lets people know, Hey, someone else likes her book enough to say that, maybe I should check it out!! It’s much more effective that the buy my stuff spam that too many people are doing.

      Posted by Jillian Dodd | July 9, 2012, 9:10 am
      • Jillian –

        Thanks for the great post today. I’m with you on those “Check out me and my book” DMs on Twitter. I delete them and then have no interest in that person from then on.

        I love that you tackled marketing “your way!”

        Kelsey

        Posted by Kelsey Browning | July 9, 2012, 10:24 pm
  6. Hi Jillian – Thanks for a great post! I’m going to check out your books, and I just starting following you on Pinterest, too!

    Posted by Becke Davis (Becke Martin) | July 9, 2012, 9:18 am
    • That’s awesome! Pinterest is slightly addictive. I think of all the recipes and stuff that I used to tear out of magazines. Now you can just find it on the internet and pin it!!
      It’s also a social media that you can really have fun with and doesn’t take a whole lot of thought/attention. I often get on pinterest when I’m relaxing or watching TV, I can flip through the internet or pinterest itself sort of mindlessly and find some really cool stuff.

      My daughter guest posts one day a week on my blog. She’s 17 and definitely fits my book target market, so she does fun posts called All That Glitters. They are about fun trends in food, health, fashion, beauty, etc.

      She did a post about Hair Chalking. It is my third most popular single post and has had almost 5,000 views. We only did 8 tweets about this post and didn’t even post it on facebook. So all of the traffic from this post is coming from a combination of google searches and pinterest. And it keeps coming. I believe the original post was in April. About 1500 people have come to my blog because of it just last month.
      My point is that Pinterest pins just keep growing and getting passed around!!

      Posted by Jillian Dodd | July 9, 2012, 9:34 am
      • Jillian – It took me awhile to persuade my daughter to get on Pinterest, but now she’s addicted to it, too. SOOO much fun stuff there! My daughter has a makeup blog, so we can pin pictures from her blog and it brings people back to it. It’s an interesting marketing tool – and FUN!

        Posted by Becke Davis (Becke Martin) | July 9, 2012, 2:08 pm
  7. Hi Jillian – How effective was your advertising on Goodreads? Did you consider Amazon or Facebook ads?

    Great post!

    Robin

    Posted by Robin Covington | July 9, 2012, 10:51 am
    • Thanks, Robin. Goodreads has voracious readers. I don’t remember exact numbers, but something like over a million. For me, it was the best place to spend my money. I wish I could have participated in their pre-release book giveaways. (Your book must be in paperback version to participate.) They are free and a great way for indies, who can’t get Amazon or B&N to allow us to pre-sell New releases, to get some pre-release buzz going about their books. I plan on doing it for my next book, which I will release in paperback and ebook format at the same time.
      As far as how effective was it? For me, it was very effective. I was able to target readers of certain authors and was able to spend under a hundred dollars for a few months of ads. Even though my click through rate wasn’t super high, readers were still being exposed to my book and I saw an increase in TBRs. I tried facebook ads, but didn’t really find them to be effective. I’ve heard though, that you are better off just trying to use the ads to bring people to your author page and get likes, rather than try to sell an actual book.
      Goodreads also has many ads for larger budgets. I think those packages start around $2500. I’m considering something like that for my next release also. It’s a new six book series and I’d like to start it with a big bang!!
      If anyone on here has had success with facebook ads, I’d love to hear about what you did!!

      Posted by Jillian Dodd | July 9, 2012, 1:13 pm
  8. Great interview girls.

    Hi, Jillian!

    I know Jillian from a couple of groups we’re members of and she must be the most generous and helpful, pay it forward girl on the internet.

    This has to be one of the most concise and honest interviews on how to succeed. It’s hard, hard work, no matter which platform we use to publish our work.

    Thank you for this!

    Posted by CC MacKenzie | July 9, 2012, 11:09 am
    • Thanks, CC! It is hard work, but it’s also been very fun and very rewarding. The comments readers leave on my blog about my books or the messages they send you, make it all worth while. Well, that and the checks are nice too!!
      I know there are a lot of pros and cons to traditionally published vs self published, but it is really nice to be in control of every aspect. The downside, is that I’m not an expert at everything, so I love how many indies are sharing what works for them, so we all don’t have to make the same mistakes!

      Posted by Jillian Dodd | July 9, 2012, 1:15 pm
  9. This is fantastic advice. It echoes the things I teach in my seminars and my book (co-written with the author of PAY IT FORWARD, Catherine Ryan Hyde) HOW TO BE A WRITER IN THE E-AGE…AND KEEP YOUR E-SANITY.

    It’s very wise of Jillian to remind people to “be yourself”. If you try to act super-enthusiastic and that’s not you, it will come across as phony or even spammy. Make friends on social networks who are like you. They’re the people most likely to be interested in your books–because they relate to you as a person.

    Great advice, Jillian. It really is all about paying it forward!

    Posted by Anne R. Allen | July 9, 2012, 11:25 am
  10. Like C.C., I know Jillian from Facebook groups, and she is extremely helpful and generous with her information. I approached her out of the blue with advice in marketing my first book, due out in November, and she’s been great about answering my questions.

    I do agree that being yourself is really key. And being active on Twitter, Facebook, etc., rather than saying buy my book or follow me here, too. That is such a turn off.

    Posted by Stacy Green | July 9, 2012, 11:34 am
  11. Jillian’s traveling today, but she’ll be checking in throughout the day.

    Posted by Jennifer Tanner | July 9, 2012, 11:36 am
  12. Fabulous post, Jill! Both your books are next in line on my TBR and I can’t wait! Excellent job in explaining branding and social networking. You are the ultimate author – successful, professional, accessible and generous enough to share your methods. :)

    Posted by Marcia | July 9, 2012, 12:29 pm
    • Thanks, Marcia!! I still have tons of goals for myself. Hopefully all of you reading this are setting goals for yourself. I want to join the 100,000 books sold club. I’d love to hit a major sales list. USA today, NY Times, you know, something trivial like that! Gotta keep writing those books!

      Posted by Jillian Dodd | July 9, 2012, 1:24 pm
  13. Great post, Jillian! As usual, you are filled with good sense, good suggestions and positive energy. :)

    Posted by Alicia Street | July 9, 2012, 12:58 pm
  14. Great post! I’m not self-pubbing but am pubbing through a small press, so these are all good to know facts. The part of you always using the same picture was an interesting point, b/c I have different pics up at different sites. I’ll have to reexamine that.
    Thanks!
    Larissa

    Posted by Larissa Reinhart | July 9, 2012, 3:42 pm
    • I had someone message me on facebook the other day and say, Is this the real Jillian Dodd? And I was like, do I have a fake? I was going to be impressed with myself if I did, but I think what having the same look for all your sites does, is help people feel comfortable knowing they are actually talking to you. They also know right away if they saw me on twitter, that they have found my actual facebook page very quickly because it’s the same.
      Wishing you continued success with your writing career!

      Posted by Jillian Dodd | July 9, 2012, 4:13 pm
  15. Jillian, I have been hoping you would write something like this as I have been unable to follow you as I would have liked.

    Thanks for sharing! I plan to recommend you as a workshop presenter at next year’s Emerald City Writer’s Conference. For every writer, Social Media skill and time efficiency are critical and if one loves connecting with folks as I do, it can be addictive. Now that I am back in the saddle, I hope to block out time and stick to it. Rather like a diet. Grin.

    PS: Your books are on my TBR list

    Posted by Marion Spicher | July 9, 2012, 3:52 pm
  16. Now lets’ see … where is my blog site and web site … oh yeah … Maybe tomorrow. And Pinterest? Afraid to look. But will … after I get my manuscript revision finished. Jillian, you are so appreciated!

    Posted by Marion Spicher | July 9, 2012, 3:55 pm
    • Thanks, Marion! Glad to hear you are getting back in the saddle again. And getting your books done and the business activities surrounding them should always be your first priority. There’s no need to create a platform if you have nothing to sell. I know there are lots of people out there that say you need to build it before you ever get your book out there. I can see there would be some benefits maybe from that, but I didn’t do it that way, so I really don’t find it to be true. Pretty much, I think if someone tells you that you HAVE to do it their way, or that their way is the ONLY way, you should probably use your common sense and run the other way!!

      Posted by Jillian Dodd | July 9, 2012, 4:16 pm
  17. Great article. Thanks. I was wondering if you get permission when you post pics other than your own on Pinterest?

    Posted by Carly Carson | July 9, 2012, 4:24 pm
    • Whenever I use photos on my blog, I never upload them to my computer. I copy the image address from where I found it. That way, someone can easily click on the image and it will show them where I got it from and that I don’t claim it as my own image. When I pin it to pinterest, it still shows where I got it from originally.
      So to answer your question, no. I don’t get permission, I just link back to them. You can find the same image so many places on the internet, I don’t think I could ever find the source anyway.

      Posted by Jillian Dodd | July 9, 2012, 7:27 pm
  18. Hi Jillian,

    Thanks so much for being our guest today!

    I love the power of Pinterest. One pin reaches so many people, and they’re all potential readers.

    I have boards for my stories and only my crit partners and beta readers “get it” for now, but they help me visualize the story. I’m always asking myself what my characters would wear, what they’d eat, where they’d live. Scrolling through pins fills my head with potential story ideas.

    It’s funny how I usually can tell who the pinner is by the pin. It’s a great way to connect with readers who may share your interests. Those pins are rather telling; they give others a glimpse into your life.

    Posted by Jennifer Tanner | July 9, 2012, 4:31 pm
    • Thanks for having me! It’s been fun! And I agree. Pinterest helps me and it gives readers and just people a little sneak peek into all the crazy things that go on in my mind when I’m creating a book. And it’s true. Sometimes you will find a photo that can spark a whole scene! it’s great for creating your backstory and your character profiles.

      Posted by Jillian Dodd | July 9, 2012, 7:29 pm
  19. Congrats Jillian!
    Thanks for sharing your journey–inspiring and informative. I am bookmarking this post!:)

    Posted by Coleen Patrick | July 9, 2012, 5:00 pm
  20. Thank you sooooo much for all the great information.
    I’ve got my facebook and twitter up and running, but I guess I better take the Pinterest plunge now.
    I’m trying to get my first book up in the next few weeks so no time to dawdle now!
    cheers
    Kathryn.

    Posted by Kathryn Jane | July 9, 2012, 6:03 pm
  21. Hi, Jennifer! Hi, Jillian. Thanks for such an interesting post about your indie publishing journey. It’s always exciting to see how other writers fare in this crazy new climate of publishing!

    Posted by Jo Robertson | July 9, 2012, 6:35 pm
  22. Jillian, as always you are a great role model as well as one of the super nicest people on the internet. Thanks for giving hope and help to a newb!

    Posted by Callene Rapp | July 9, 2012, 8:27 pm
  23. Thank you everybody for dropping in today. And a very special thank you to Jillian for sharing her promo mojo with us!

    Posted by Jennifer Tanner | July 9, 2012, 10:25 pm
  24. Great tips and congrats on your sales! It’s a good idea to start marketing/branding loooooong before the book launches. Way too often, authors publish a book, and then are like “now what?” We’ve done all kinds of stuff that have led to multiple sales, including book clubs, contests, trailers, social media, press releases–the list goes on. You can read our latest blog on our site that mentions everything we’ve done.

    Posted by James W. Lewis | July 10, 2012, 11:44 am
    • It’s great that you are trying out so many things. I think it’s important to find what works for you. I’m getting ready to do a contest where fans will create book trailers. I’m hoping that will give me some presence on YouTube, which I don’t have any of at the moment. I’m also having a professional trailer done for my new series. I haven’t done press releases at all. Has that worked for you?

      Posted by Jillian Dodd | July 13, 2012, 9:45 pm
  25. Super post! Congratulations on the wonderful successes, Jillian, and thank you for the candid peek at your self-publishing journey.

    Posted by Joanne Rock | July 12, 2012, 6:33 pm
  26. It was great spending time over your blog… thanks

    Posted by bonzoi | July 16, 2012, 2:02 am
    • I’m glad you went to visit my blog! It’s been a fun project putting together and continues to grow. I’ve sort of tried to make my blog in the mindset that I’m creating a magazine of sorts for my brand. (I’m pretending I’m like Oprah. LOL!) And I’ve been adding contributors which makes it a bit less work for me, and still allows me to offer lots of fun comments. Plus I’m told the more often you post, the better traction you get as far as search engine optimization. (Which flies way over my head for the most part, but I’m all for doing whatever works!)

      Posted by Jillian Dodd | July 16, 2012, 12:20 pm

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