Romance University is excited to welcome back Avon Romance Editor LUCIA MACRO. Think you know all about Avon? Don’t be too sure about that! Read on…
I’m so happy to be back at Romance University. I’m also fresh off my flight from Portland, OR, home to some great food, great scenery, urban chickens, and the most wonderfully comprehensive recycling program in the United States, so when I was reminded that it was time for me to write a post for Romance University I had a moment where my brain just froze. But after a bit of thinking, I accepted my mission!
First, at the risk of sounding like a commercial, I’d love for anyone who’s interested in Avon to check out our revamped website. The changes are subtle, but I think they make a nice difference. What is most fun is there’s now a place for you to share what you’re writing—and yes, we will be lurking! Just click on the “share your book” tab and begin… http://www.avonromance.com/
Next, I wanted to address a few myths that have been kicking around lately, which I hope will lead to some lively discussion. So, here goes…
Myth #1: Avon no longer buys new authors for print. This just isn’t true! I’ve recently acquired a new author, Cara Connelly, whose debut THE WEDDING FAVOR is coming out in print early in 2014. Jennifer McQuiston’s debut, WHAT HAPPENS IN SCOTLAND, only recently hit the stores. . What is true is we are actively seeking new authors both for Avon Books and Avon Impulse.
Myth #2: Avon only wants “x.” And “x” usually = historical romances. This just isn’t true either. Yes, we’re known for historical romance, but we’re seeking all types of romances—contemporary, paranormals, ‘new adult,’ and, yes, historical romance. What I really do want to see are super sexy heroes—the kind who make you swoon. Remember, it’s all in his kiss!
Myth #3: If you write for Impulse you’ll never make a print deal at Avon. Not so! I could be disingenuous and say, “Oh, but all Impulse titles have short print runs.” But that’s not the point. What is the point: Candis Terry and Sophie Barnes have already made the leap onto the mass market list. And the goal is to strategize and figure out the strongest way to get your books out to the most readers.
Myth #4: Avon Books have to be funny. I’ve been fighting this one for years! Of course they can be funny, witty, and sparkling…or dark, dangerous, mysterious, emotional, and powerful.
Myth #5: Your editor lives for disappointment. Nothing makes me happier than your book succeeding! I want your book to look gorgeous, sell tons, and earn money. I acquire books because I believe in them and believe in the talent of those who write them.
OK, let the questions begin!
Do you have any questions about Avon Books or Avon Impulse? Now’s your chance to get to the heart of the matter. Lucia – fresh back from her cross-country trip – will respond to your questions and comments. One lucky commenter will win an Avon tote bag and a selection of recent Avon releases!
On Monday, author Terri L. Austin discusses “Making Your Characters Leap Off the Page.”
Lucia Macro is a Vice-President/Executive Editor for Morrow/Avon Books, whose career path began with an English degree and a vague sense that she could type very quickly. An article told this budding CosmoGirl that she could “…work in a publishing house! Meet sexy, smoldering authors who will woo you with wine and words!” She ended up as the assistant to a textbook editor. After a few years she wised up, took a job in the romance department of Berkley, and never looked back.
Lucia has worked at Harlequin, where she was the head of the Desire line, and presently edits many New York Times bestsellers and Rita Award winners. In 2006 she was the honored recipient of the Vivian Stephens Career Achievement Award. In addition, she is part of the team that created both the Morrow Paperback and Avon Impulse imprints and is constantly on the lookout for the next bestseller.
- Editor Lucia Macro Reveals Four Things About Avon Romance You Won’t Want to Miss
- Avon Romance Editor Lucia Macro’s Top Five Pet Peeves
- Weekly Lecture Schedule: October 15th to October 19th
- Avon Romance Editor Lucia Macro’s Wish List for Historical Romances
- Weekly Lecture Schedule: March 25 – March 29, 2013