Posted On October 2, 2013 by Print This Post

Pinning for Readers: Using Pinterest as an Author with Jamie Schmidt

Hi. I’m Robin and I’m a Pinterest addict. I can lose lots of time looking through the stream of photos and links to food that I will make, crafts that will make my holidays brighter and decorating ideas to make my home a veritable palace of organization and beauty.  But, I also use it to promote my books with readers and to inspire my creativity.  Jamie Schmidt is here to give us all great pointers on how to use Pinterest to our advantage.

I know the thought of yet another social media site can make you go Jamie K Schmidt author photo (2)screaming for the hills. But what if I told you that Pinterest is not only effortless, but also fun and can create a buzz about your new release? It’s also social media for people who don’t like social media. Unlike Twitter and Facebook, you don’t interact with people by talking. You interact by liking their pictures and them liking yours. However, even though you’re just clicking instead of chatting, it’s also a heck of a time suck. So go make yourself a cup of tea that still tastes good when it’s cold because I’m going to open up a time vortex and the next time you look at the clock an hour or so will have passed by.

But Jamie, the last thing I need is another thing taking me away from my writing!

I know. I feel you. Here are three reasons that Pinterest will enhance your writing:

1. Inspiration: Are you stuck on a setting description? Type in Mountains or Caribbean or Farm.

2. Information: A picture sometimes really is worth a thousand words. You want your hero to have tattoos, but can’t visualize it? Type in Tattoos or Piercings.

3. Encouragement: Feeling a little blue or blocked? Type in Writing, Writer’s, Funny Sayings, Quotes.

The first thing you need to is set up a profile. It’s pretty self explanatory, but here’s a wiki that will walk you through it: You’ll want to have a picture to use as a profile. I would recommend your author head shot – but you can use your book’s cover also. When you’re asked “What are your interests?” make sure to put down the genre of your book and everything related. For example, The Queen’s Wings is my dragon paranormal romance coming out from Entangled next month. In my interests, I put down dragons, paranormal, romance, books, and shape shifters. Now, everyone who has those interests as well will eventually see my pages on their home page.

Tip: When it asks if you want to connect your Twitter and Facebook pages, don’t sign up for it until you’ve set yourself up with some pins and boards. Otherwise it will spam your Twitter and Facebook feeds every time you pin something and when you’re first getting started that could be fifty or so posts.

However, once you’re done and have settled into pinning maybe once or twice a day or week, it’s imperative to connect your Twitter and Facebook account to Pinterest. It will give you a nice social media boost. You’ll post to three places at the same time. Another thing that’s invaluable is to add the Pinterest “Pin It” button to the top of your browser’s tool bar. That way while you’re surfing around and you see something cool, you can click “Pin It” and then choose what board it goes into. You might want to have a board called “Cool stuff I found on the web.”

But Jamie, how is this going to bring all the boys to the yard?

Two ways.

First – Create a new board and name it the title of your book. In the information section, put the back of the book blurb and the release date. Now, go surf around and pin things that are relative to your book to that board. Does your hero look like Channing Tatum? Go find the perfect picture. I know. The writing life is hard. Suffer for your art. When you find it, pin it and say in the information, “Here’s how I pictured John Smith, my hero in “My New Book”.” Bonus points if you can find the picture on Pinterest.

Because when you pin someone else’s pin – they get a message. And now you’re in the Pinterest social network so that if someone looks at that pin, they may also get to see your board. Does your book take place in Vermont? Go pin some Vermont photos. Is it a book about a baseball player? Find some neat vintage baseball cards, take a picture and upload them to the board.

Second – Get your camera, scanner, or photo CDs out. Now, you’re going to upload pictures. This takes forever, but it’s worth it. In fact, this is a nice job for a helpful spouse or teenager. Honey, while I make dinner, wash your car, get this chapter done, can you upload these files?

Did you take a trip to Paris? Name a board Paris and upload those shots. People who pin from your boards are given a chance to follow you and that works a lot like Twitter and Facebook in that they’ll be able to see your pins and vice versa. In fact, if I’m pinning a lot from a person’s board I follow all their boards and it grows a bit like a pyramid scheme or those old Faberge commercials.

Even if you think, “No one is going to care about the pictures of the blizzard of 2012 or my carrot garden.” You’d be wrong. Someone desperately wants to see your carrot garden and your pictures of Disneyworld from 1970. And that someone might be interested in your book too. I have a board called “Texas Flowers” and it’s all the pictures I took of the pretty roses and peonies in her Fort Worth garden.

My new release Undercover Lover has its own board. In it I put the things that inspired me to write the book. Reiki and the Russian mafia are featured heavily in the book, so there are some interesting pictures there. I was also inspired by Viggo Mortensen’s portrayal of Nikolai in Eastern Promises, so he’s on my board too.

Just with any social media, please be very careful about posting pictures of children and giving too much personal information out. When it asks for my birthday, I not only lie about the year but also the date. I either do the month before or the month after, and swap the digits in the day. It helps keep down identity theft. Feel free to check out my boards and friend me on Pinterest. My name there is Jamiekswriter. I’d be happy to answer any questions, please feel free to comment below.


Do you Pin? Have you begun followign boards or creating your own? Are there other tools you use to promote your books?

Tomorrow Susan Meier discusses what makes a book great.


undercoverlover-2001Undercover Lover: Her lips are sealed
When Reiki therapist Pamela Krupin is attacked by thugs who work for her client, a Russian mob boss, the boss orders his godson, Detective Drake Logan, to protect her. Their attraction flares across Pamela’s line in the sand: She will not violate her patient’s confidentiality. But when Drake’s godfather is murdered and Pamela is targeted, together they have to find out what the mob is really after.



Jamie K. Schmidt has over thirty short stories in publication. Her romantic suspense novel UNDER-COVER LOVER, published by Musa Publishing, is climbing up the Amazon charts. THE QUEEN’S WINGS, book one of the Emerging Queens series, a paranormal dragon romance will be published by Entangled’s Edge line this fall. Book One of her contemporary romance series, INNER GODDESS, will be published by Random House’s Loveswept line June 2014.

Jamie holds a Bachelor of Arts Degree from the State University of New York at New Paltz in Second-ary Education English. She’s also held various jobs as a call center manager, a Tupperware consultant, a paralegal, and finally a technical writer for a major corporation. She is an active member in the Romance Writers of America (RWA), serving as the President for her local chapter Connecticut Romance Writers of America (CTRWA).

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17 Responses to “Pinning for Readers: Using Pinterest as an Author with Jamie Schmidt”

  1. I am a total Pinterest addict. I use it for research, inspiration, and entertainment (it’s the modern magazine). When you follow other writers, you can discover so many ideas for characters sketches, locations, and those writing quotes come in handy on rough days. It’s also a great way to drive traffic to your blog. Happy pinning!

    Posted by Kerry Ann Morgan | October 2, 2013, 7:16 am
  2. Morning Jamie!

    Suffer for my art by looking for the perfect pic of Channing Tatum? Color me there….=)

    I love Pinterest as well, and yup, it can be a total time suck, so I try to limit how often I’m on there. Great inspiration on the writer boards, and it makes me feel more ‘writerly’ that I’m following people like Allison Brennan and Toni McGee Causey. =)

    Thanks for an awesome post!


    Posted by Carrie Spencer | October 2, 2013, 8:26 am
  3. Hi Jamie,

    Haven’t tried Pinterest, but will use this post as a guide.


    Mary Jo

    Posted by Mary Jo Burke | October 2, 2013, 10:04 am
  4. Hello, Jamie!

    I’ve pinned pics to my WIP boards on Pinterest. It helps me visualize (and keeps me on track) my characters and setting.

    Thanks for joining us today!

    Posted by Jennifer Tanner | October 2, 2013, 4:54 pm
  5. Thanks Jennifer! That’s a great idea! 😀 — Jamie

    Posted by Jamie | October 2, 2013, 6:50 pm
  6. What a fabulous post, Jamie! I discovered Pinterest about a year ago, thanks to my RU partner-in-crime Jennifer Tanner. Now I’m hooked! I just started following you! 🙂

    Posted by Becke Martin Davis | October 2, 2013, 10:24 pm
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  12. Hi Jamie. Fellow former-Musan here. This is one of the most useful and well-written posts I’ve found in my search help with Pinterest. Thank you so much!

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  13. I enjoy what you guys are up too. This kind of clever work and exposure!
    Keep up the wonderful works guys I’ve included you guys
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