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The Bollywood Revolution – South Asian Authors and Romance

Sonali Dev’s upcoming release, A BOLLYWOOD AFFAIR, was the inspiration for this panel discussion. The seven featured authors blog together at SarisandStories.com [1]. Their publishers are as far-ranging as Harlequin-India, Amazon-India, Samhain and Entangled (just as a few examples). I wondered what it’s like to be a South Asian author in today’s incredibly competitive marketplace.

sarisandstories (1) [2]

Thanks so much for having us, Becke! After years of discussing it on social media, the seven of us finally decided to come together and start a group blog where we could share the experience of being South Asian romance writers in America with each other and with our readers. We call ourselves the Sari Sisters and our blog Saris and Stories [3], and for the past week we’ve used our relationship with the sari to introduce ourselves.  While we’re all South Asian Americans, some of us were born and raised here, some of us moved here as children and some of us moved here as adults.

Consequently, the ways in which we identify with our culture varies. What does not vary is our love for writing and reading and our passion for the Romance genre. So we’re thrilled to be here on RU to answer your questions and those of your readers. Seriously, ask us anything. We’re here all day. And we’ll be at Saris and Stories after that if you can’t get to all your questions today.

  1. What were the first romances you read?

Mina: Growing up I went to a Catholic school in Bangladesh. The curriculum was rigorous and the nuns were strict, so to blow off steam and as a personal bit of rebellion I would read Mills & Boons romances (the U.K. version of Harlequin) whenever I could sneak one. I remember a lot of nurse-doctor and boss-secretary couplings, the women would swoon and simper and the men were bossy jerks, and the characters were mostly Caucasians and the setting Western. They were quick, racy reads that were easily forgotten because they didn’t really speak to me or my world. By the time I graduated high school, I remember being dissatisfied and disappointed.

Tiger Eye by Marjorie M. Liu, a paranormal romance, was life changing for me in terms of reading and writing. It’s partially set in China and the hero, Hari, is Indian and a tiger shifter. I not only loved the story (still do), but it also opened my mind to the reality that yes, you can have stories set in Asia, with Asian heroes and Asian foundations. Of course, since then I have sought out and read about characters with Hispanic, Native American, African American, Chinese, and many more backgrounds.

Tara: The first romances I read were of course, Mills and Boons…I would bike to this library that was about 3 miles to borrow them and then put them in my little cousin’s bag so that when my mom checked mine, she wouldn’t find them in my bag. I would put them in these huge mathematics textbooks and sneak some reading time.

  1. What books inspired you to write romance?

Falguni: I grew up reading a library’s worth of Mills and Boon, so I guess romance always appealed to me. But the very first book that made an impression on me was Pride and Prejudice, which I read as part of my English class in fourth grade. I remember writing an assignment about motivation and choices and how I’d loved dissecting the various characters to their basic essences and thinking that everything that Darcy did, he did out of love and how powerful that emotion was–be it for Lizzie or Georgina or Bingley. Other books at other times have impressed me, but what I search for in any book, whether I’m reading it or writing it, is a great love story or simply love.

Tara: I have to say Mills and Boons again. I know that a lot of people look down on category romance, call it formulaic, but to me it was always a story not about a woman falling in love with a powerful man, but a woman finding herself and having the courage to invite love into her life.

  1. There is a movement to get more diversity in books of all kinds. Do you think this will provide opportunities for writers from diverse backgrounds (or lifestyles), or do you think this will lead to authors forcing the issue, writing about diversity when they have no personal knowledge of the topics they’re writing about?

Mina: I think diversity, and the push for having more diversity in books of all kinds, is a plus because imagination and experience have no limits. Not only will it provide authors from diverse backgrounds and lifestyles encouragement to share their stories, but also provide readers (who come from diverse backgrounds and lifestyles) stories that resonate on a personal level with them. I know this because as a reader I was disenchanted with those cookie-cutter Mills & Boons romances, but reading Tiger Eye was a mind opening, life changing experience.

Suleikha: I think more diversity in books is a good thing no matter how it occurs and in what form. We already have a lot of authors who aren’t familiar with minority narratives writing those stories; what we need now is more authors of color putting forward our own perspective. There needs to be diversity not only on the page but of voices. Then, and only then, can we achieve a truly level playing field in publishing. Let’s get to the point where spelling my name or Sonali’s name comes as easily to readers as “Daenerys” or “Tyrion.” That’s the issue we really have to force.

Ayesha: I’ve heard a lot about this movement, and yet I’ve been rejected for my multicultural aspects being too niche. It’s an interesting, and frustrating, response. I’m very happy that a change in coming. There’s so much more to add to stories when culture plays a key role. I hope this opens doors for authors with diverse backgrounds. I think those authors have an emotional connection to their story that, if written well, can create a moving novel that most can relate to. I also believe, and know this to be true, that authors who have no clue about what they’re writing are writing stories based on diversity. I just hope those authors, as with any other topic, do their research. This can be a touchy subject and will offend some if the author gets something wrong or comes across as stereotyping.

Sonali: I’m waiting for there to be so much diversity in books, on television, in movies that diversity ceases to be a topic of conversation. I know we are years away from that. But until we get there I say, bring it on. Anyone and everyone who feels like writing in color should do it. Do it authentically, inauthentically, do it any which way you can, but do it until it becomes part of the fabric of publishing. When I migrated to America almost twenty years ago people used to ask me where India was (for real). There was not one single Indian character on TV except for Apu on The Simpsons. That’s it.

I remember thinking to myself that seeing more Indian characters on TV would be the first step to the Indian minority becoming mainstream. I didn’t really believe that would happen so soon, but it has. My children complain about the blatant stereotyping on TV, but I see it as a beginning and the fact that my children have the opportunity to be disdainful of stereotypes means that they are one step closer to there not being a stereotype. Presence is the first step up from absence. Our first hurdle is absence.

And now slowly we are seeing the beginnings of ‘presence’ in romance and women’s fiction too. And I’m personally vested in growing it. Of course I cringe when writers get something about the Indian culture wrong. But the thing about Indian culture, more so than any other culture, is that it is insanely diverse. Based on your home state, your religion, your caste and your family, your perception of what being Indian means changes drastically. It’s almost impossible to define what ‘authentic’ even is.

  1. I discovered Bollywood movies some years ago, and I’m a fan of the genre. When you sent out queries for A BOLLYWOOD AFFAIR, did you have to explain what the title meant?

Nisha: When I queried ‘My So-Called Bollywood Life,’ I assumed that agents understood what Bollywood was so I didn’t explain the title at all. I was hoping the success of crossover movies like ‘Bend it Like Beckham’ and ‘Slumdog Millionaire’ familiarized non-Indian audiences with the concept. My gamble completely paid off because I received responses like ‘I love Bollywood movies! I’ve watched ‘Bride and Prejudice’ a gazillion times.’
Suliekha: When I pitched my first Bollywood novella to publishers, I kind of went in with the educational guns a-blazin’, and there’s certainly a bit of explanation required in the stories themselves. I’ve found that more and more people are familiar with the term, if not what it actually means. i.e. “Bollywood” isn’t a catch-all for all-things Indian. It just means the Hindi-language movie industry and the films. So, I think making *that* clear is a challenge for sure, but once you’re past the hurdle people seem pretty accepting of the term and the tropes.

Sonali: I’ve never done any explaining. But I submitted only to agents and editors who were specifically asking for multicultural stories. I figured an agent or editor who needed an explanation of the word ‘Bollywood’ would not be interested in my stories anyway. This isn’t true of readers, though. I think readers who have no idea what Bollywood is could pick these books up and get drawn into them. I should also mention that I have family and friends who work in the Mumbai film industry aka Bollywood and mentioning this to agents and editors did make them more interested in my stories since my protagonists usually work in Bollywood. I guess it gave me authenticity.

  1. Do you find agents and editors are receptive to “exotic” settings, or have you been asked to move your story to someplace familiar to North American readers?

Nisha: I think agents and editors are receptive to a really good story that connects readers across cultures. Whether in the deserts of India or Main Street, USA, the important point to remember is that we’re trying to reach readers from all over. Therefore, whatever the setting may be, it shouldn’t take away from the core story.

Falguni: I haven’t experienced any such reception from US agents or editors, nor from any UK and/or Indian agents or editors. Honestly, I’m not sure if I’m the right person to answer this question as both my publishers are based in India, so is my agent, while one of my editors is from the UK. Also, my settings are never completely exotic as my usually South Asian characters are globetrotters. I believe agents and editors just want a good, satisfying and authentic story as much as any reader.

Ayesha:  My settings have never been an issue, at least that’s what I’ve been told. My upcoming contemporary romance, Priya in Heels, is set primarily in Texas with a chapter in India. However, there’s a lot of Indian culture in the way of festivals, weddings, and temples brought out in those Texas scenes. I have been told, by those who’ve rejected my work, that my stories are a too niche. Which is ironic when editors and agents want more diversity.


For more information about the Sari Sisters please visit www.sarisandstories.com [4]. We will be giving away books and all sorts of goodies for commenting here and on Saris and Stories.  Really, ask us anything. We’ve made the journey to being published authors with work that is in no way traditional, and we’re happy to share our experiences. We might look demure in our saris but we aren’t shy.  So ask away.

Wednesday, July 16th – First-time RITA™ nominee Nancy Herkness on the benefits and drawbacks of entering contests.




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Ayesha Patel was born in the rich and colorful state of Gujarat in western India before moving to Texas. She quickly found her footing in languages and creative writing and weaves her diverse background into her stories. She currently lives in the beautiful, though rainy, state of Washington with her husband. With a splendid view of Mt. Ranier behind her, a cup of coffee in her hand, and a ridiculously fast laptop at her fingertips, Ayesha is thrilled to explore the literary world.


Falguni Kothari is a non-traditional homemaker who accidently tripped on a soccer ball and fell down the writer’s rabbit hole. Having no more experience with the whole writing/publishing shebang than being a voracious reader and movie buff, it more than amazes her that she can and has—applause, please—written a full-length novel.

These days, when she’s not trying to get out of her Domestic Goddess/Soccer Mom/Canine Companion duties, she’s found embroiled in some or other scandal—oops, creating stories on her ever-faithful laptop. She spends part of her day lurking about a whole smorgasbord of social media, purely as a restorative.


Mina Khan is a Texas-based writer and food enthusiast. She writes about djinns (genies), dragons, hunks and whatever else sparks her fancy. She also writes a weekly food column for her local newspaper. Originally from Bangladesh, she is now a proud West Texan.

Her first published work, The Djinn’s Dilemma, won the novella category of the 2012 Romance Through The Ages (published) contest. A Tale of Two Djinns won the 2013 Readers’ Crown for best paranormal romance.


Award-winning author Nisha Sharma was raised in the countryside of Northeast, Pennsylvania. With very little to do in a small town, Nisha filled her spare time with eighties music, Bollywood movies, and lots of romance novels. When she ran out of romances to read at her local library, she started writing sequels to her favorites and she’s been writing ever since. Nisha graduated from Muhlenberg College with a B.A. in English, Hofstra Law with a J.D., and Wilkes University with an M.A. and M.F.A. in Creative Writing. When she’s not nerding out with even more school work as an adjunct, she is watching Bollywood movies at her local theater in central Jersey.


Sonali Dev’s first literary work was a play about mistaken identities performed at her neighborhood Diwali extravaganza in Mumbai. She was eight years old. Despite this early success, Sonali spent the next few decades getting degrees in architecture and writing, and migrating across the globe. With the advent of her first gray hair her mad love for telling stories returned, and she now conjures up stories that make a mad tangle with her life as supermom, domestic goddess, and world traveler.

Sonali lives in the Chicago suburbs with her very patient and often amused husband and two teens who demand both patience and humor, and the world’s most perfect dog.


Editor, writer, American desi and lifelong geek Suleikha Snyder published her first romantic short in 2011. Subsequent releases have included Bollywood romances Spice and Secrets and Bollywood and the Beast from Samhain Publishing and a short in Cleis Press’ Suite Encounters. Suleikha lives in New York City, finding inspiration in Bollywood films, daytime and primetime soaps, and anything that involves chocolate or bacon.


Tara Pammi can’t remember a moment when she wasn’t lost in a book, especially a romance which, for her, was much more exciting than the workings of an internal combustion engine. Toiling away as a grad student in a basement lab, Tara started typing the beginning of a story instead of her thesis. But it wasn’t until a Masters degree and two jobs later, encouraged by her real life hero, she realized what she truly wanted to do- Write!

When she isn’t writing or reading, Tara can be found failing in the kitchen, watching TV or making resolutions to exercise more, or even a little.

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35 Comments To "The Bollywood Revolution – South Asian Authors and Romance"

#1 Pingback By The <b>Bollywood</b> Revolution – South Asian Authors and Romance <b>…</b>: Bombay Point On July 14, 2014 @ 2:22 am

[…] Original post:  The <b>Bollywood</b> Revolution – South Asian Authors and Romance <b>…… […]

#2 Comment By Mina Khan On July 14, 2014 @ 8:56 am

Thanks so much for having us over! I enjoyed answering the thoughtful questions and love how it turned into a great conversation. Looking forward to continuing the discussion in the comments! 🙂

#3 Comment By Becke Martin Davis On July 14, 2014 @ 9:54 am

Thank you all so much for joining us! Sonali, I’m mortified that the only example of the Indian culture you and your family could find here was on the Simpsons. Hopefully it’s improved some, but I know television has never been very representative of real life.

I’m intrigued that Mills & Boon books were first reads for so many of you. I lived in London for several years and I used to buy used Mills & Boon books priced by the bag in street markets.

I wasn’t sure if romances would be readily available to women in India. Are your books sold there?

Speaking of which, would you all tell us about your books?

#4 Comment By Mina Khan On July 14, 2014 @ 10:07 am

Hi Becke, so nice to meet you! Yes, Mills & Boons has a big market in most of Asia, and, of course, there are Bollywood movies. Romance is big!

As for my books, I write about dragons and djinn (genies) with an Asian twist. 😀 Once in a while, I’ll do more literary women’s fiction…

Now with Amazon and Kobo distributing globally (as well as others who are working up to the same level), I bet all our books are available most everywhere…yay, for technology!

P.S. Your friend needs to revisit India and hopefully have a longer, more enjoyable stay 🙂

#5 Comment By Suleikha Snyder On July 14, 2014 @ 10:27 am

Romances are definitely available in India, Becke. Women there cut their reading teeth on Mills & Boon just like we South Asian American girls cut ours on Harlequins. Not only that, but Harlequin/M&B India has launched an entire initiative to publish home-grown Indian romance. Falguni, for example, writes for them.

I write both India-set romances — in a hyperreality Bollywood world — and America-set contemporary romances.

#6 Comment By Sonali Dev On July 14, 2014 @ 11:00 am

Hi Becke! Thanks so much for helping us make our voices heard. As a matter of fact there are several Indian characters on TV today. To name a few, Kunal Nayyar on Big Bang Theory, Mindy Kaling has her own show and is all over the place. Russell Peters the Indian Canadian comic (who is hilarious, BTW) is one of the judges on Last Comic standing. There’s even a show on Disney apparently. My kids call that one blatantly racist, but I haven’t watched it so I can’t comment. I’m just happy to see so many.

As for my book, as of now it will only be sold in North America. But hopefully someday soon.

#7 Comment By Becke Martin Davis On July 14, 2014 @ 9:57 am

Excuse my ignorance about life in India. When I was living in England, a good friend dreamed of spending time in India. Shortly after I moved back to the U.S. he finally made it to Delhi. Sadly, he hadn’t figured on the climate. His Scottish constitution didn’t do well in 120 degree Fahrenheit temperatures, and he was hospitalized with dysentery within days. He had to cut his trip short, but he was happy he got to experience India, however briefly!

#8 Comment By Reese Ryan On July 14, 2014 @ 10:03 am

Truly fantastic group interview. I’m thankful the cries for more diversity in books are growing louder. It’s exciting to see more POC writers sharing their unique stories. Thank you for introducing us to the Sari Sisters, Becke!

#9 Comment By Suleikha Snyder On July 14, 2014 @ 10:42 am

Thanks for reading, Reese! We just want to get the word out because when the cries grow loud enough we are ALL heard. 🙂

#10 Comment By Ayesha Patel On July 14, 2014 @ 10:52 am

Hello, Reese! Thanks for dropping by. I’m glad to see those excited about more diversity and hope readers will enjoy what we, all cultural writers and not just us, have to offer.

#11 Comment By Carrie Spencer On July 14, 2014 @ 10:22 am

Morning everyone!! =)

I’m not quite sure how to say this without sounding stupid…lol…but wasn’t there any other Indian authors who wrote romance about/in India? Was Mills and Boon really your only chance to read romance? I’ve read romance novels from the time I was twelve, and I just guess I assumed every other country had their version of Mills and Boon. Does that make sense?


#12 Comment By Suleikha Snyder On July 14, 2014 @ 10:30 am

Every country has a publishing industry, for certain, and there are absolutely romantic novels available in most foreign languages. But the M&B-style category-length romance and the western “romance novel” are a pretty rare beast.

#13 Comment By Sonali Dev On July 14, 2014 @ 11:13 am

Hi Carrie,

India has a very large English reading population but until a few decades ago most Indian authors were published by Western publishers (mostly what is the Big 5 now). Also until very recently most Indian fiction was literary not commercial. There were very few authors who wrote commercial Indian fiction like Shoba De. But even that was not so much pure romance as Jackie Collins-esque novels. So our hunger for romance was fed mostly by Mills and Boons and Silhouettes set mostly in the west.

There was however a homegrown publishing industry for readers in Indian languages with local authors who wrote romance, horror, mysteries etc.

Hope that explains it a little bit.


#14 Comment By Tara On July 14, 2014 @ 1:15 pm

Hi Carrie,

Like Sonali said, commercialized romance – escapist or fantasy that takes place in India with Indian characters was definitely not available when I was growing up…

The appeal of M&B romances, therefore, was huge for my cousins and me. Now there’s so much more scope and market for those stories to be published that I’m really excited about writing contemporary romances set in India that I’d craved to read when I was growing up…

#15 Comment By Becke Martin Davis On July 14, 2014 @ 10:27 am

Mina – As it happens, I love djinns and dragons so I’ll definitely have to check out your books!

I have Marjorie M. Liu’s TIGER EYE on my keeper shelf – I read it after several people recommended it to me. It was REALLY good!

#16 Comment By Mina Khan On July 14, 2014 @ 10:38 pm

Yay! I hope you enjoy checking my books out, Becke. 🙂

So glad you enjoyed Tiger Eye. A much underlined and dog-eared copy is also on my Keeper shelf and this year I got to meet Ms. Liu at RT *Squee!* She’s super sweet! Anyhow, now it’s a signed copy 😀

#17 Comment By Amy DeLuca/Amy Patrick On July 14, 2014 @ 5:42 pm

I really enjoyed reading about all of you, your backgrounds, and your writing! So interesting and such inspiration. Thanks for a great article, Becke.

#18 Comment By Sonali Dev On July 14, 2014 @ 6:00 pm

Thanks Amy, for stopping by. I’m waiting for Channel Twenty Something. I really really am 😀


#19 Comment By Darcy Woods On July 14, 2014 @ 7:53 pm

Great interview, Becke! And my goodness, I LOVED learning more about the Sari Sisters!

Personally, I adore seeing new worlds with new eyes. But cultural differences aside, I am simply a sucker for a well-written story, with a character offering a unique lens on their human experience.

#20 Comment By Sonali Dev On July 14, 2014 @ 9:31 pm

Hey Darcy! Thanks SO much for stopping by. You hit the nail on the head (as usual). That’s the precise reason why we need more diversity, that the human experience has so many unique lenses that restricting it to one standardized lens is just shortchanging everyone.



#21 Comment By Becke Martin Davis On July 14, 2014 @ 10:58 pm

Sonali and Sisters of the Sari – Thank you all so much for taking the time to answer my interview questions. It’s been fun visiting with you today, too!

Congratulations on the new blog – I love reading about you all, and the sari photos are awesome!

#22 Comment By Sonali Dev On July 14, 2014 @ 11:47 pm

Becke, it’s always such a pleasure to be here.

Thanks again,


#23 Comment By Jennifer Tanner On July 15, 2014 @ 2:56 am

Hi ladies,

I’m late to the party! This post takes me back to grade school when I read Dick and Jane primers. I couldn’t identify with blonde and blue-eyed Jane. I looked forward to watching Bonanza every week just to get a glimpse of Hop Sing, the cook, the only Asian character I saw on television.

What do you think has helped increase awareness and readership of multi-cultural romances?

#24 Comment By Sonali Dev On July 15, 2014 @ 8:38 am

I think it has to do with this whole global world thing, thanks to technology and outsourcing and travel. More and more people aren’t living in a bubble anymore. Add to that ebooks and self publishing and people have access to different stories and are demanding more. Which is a great great thing, and hopefully just the beginning.

Thanks again for having us.


#25 Comment By Jennifer Tanner On July 15, 2014 @ 1:16 pm

True. The Internet has made the world smaller and more accessible, and it’s a boon for authors researching factoids. Hard to imagine what it would be like if book offerings were limited to bookstores and libraries.

#26 Comment By Suleikha Snyder On July 15, 2014 @ 9:18 am

Hi, Jennifer! I think the world getting smaller, due to television, film and the Internet, has helped a LOT. Experiencing a new culture is just a click away in some cases.

And television is increasingly casually diverse. When you can have an ensemble like GREY’S ANATOMY running for 10-plus years with no one blinking at the multiracial makeup, it’s a good indicator that people will want that in their books, too.

P.S. I admit I watched BONAZA reruns for Adam. I’ve always adored a man in black. 😉

#27 Comment By Jennifer Tanner On July 15, 2014 @ 1:16 pm

Adam, huh? 🙂

#28 Comment By Suleikha Snyder On July 15, 2014 @ 1:57 pm

I know, I know. Everyone always picks Little Joe. But Adam played the guitar!

#29 Comment By Becke Martin Davis On July 19, 2014 @ 12:12 pm

I’m with you, Suleika – I always liked Adam best!

#30 Comment By Adite Banerjie On July 15, 2014 @ 8:23 am

Thanks RU for a wonderful interview and putting the spotlight on South Asian romance writers. It’s truly wonderful to see South Asian writing being appreciated globally! And more power to all the sari sisters!

#31 Comment By Sonali Dev On July 15, 2014 @ 2:50 pm

Hi Adite!

Thanks so much for stopping by. It is so exciting to have your Harlequin India titles available here too.

Many hugs,


#32 Pingback By Launch Week Giveaway Winners Announced! | Saris and Stories On July 16, 2014 @ 11:14 am

[…] Saris and Stories has finished its launch week, and we hope all of you enjoyed our stories about our relationship with Saris. We also hope you got a chance to check out our panel discussion over at Romance University! If not, you can take a peek at our post here. […]

#33 Comment By Mary Jo Burke On July 16, 2014 @ 2:59 pm

Differences make the world go round and definitely add the spice to romance!

Good luck and great writing to all of you!

#34 Pingback By Sexy Saturday Round-Up | Lady Smut On July 19, 2014 @ 5:48 am

[…] The Bollywood Revolution. […]

#35 Comment By Becke Martin Davis On July 19, 2014 @ 12:13 pm

If you commented on this post, go to the Sari Sisters’ blog to see if you are a prize winner: