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Cooperative Marketing with Robin Covington, Avery Flynn & Kimberly Kincaid
Posted By Robin Covington On July 21, 2014 @ 12:01 am In Weekly Lecture Schedule | 4 Comments
I am in San Antonio, Texas this week at the Romance Writers of America Annual Conference. I’m giving a workshop on cooperative marketing and we thought we’d give y’all a little taste. – Robin
Cooperative Marketing: Getting More Bang for Your Buck with Less Work
Finding Your Partners in Crime
Successful group marketing means finding the right partners in crime, a task easier said than done. While it’s impossible to  consider every variable, there are a few biggies that are important to factor in.
Reader Base: Is your reader base similar with that of the author/s you’re looking to partner with? Please note that the question isn’t whether or not you write the exact same subgenre, nor is it whether you’ve got the same reader base as your proposed partner/s. In fact, you’ll want to vary that reader base a little bit in order to hook new readers from your partners’ fandom to yours (and vice versa). However, it’s important to ask yourself if your readers will cross over easily from one of you to the other/s. If one of you writes gritty paranormal romance while another writes sweet contemporaries, that’s got the potential to be a hurdle.
How Many Partners?
While not enough members in a group make it tough to split responsibilities, too many chefs spoil the soup. So what’s the magic number? Well, your answer will depend. How much work load are you able to take on? What areas of marketing are comfort zones for you (or hot buttons)? How much financial responsibility can you take on? These are all factors you’ll need to consider when forming your group. Everyone in the group should have an area of expertise (Twitter guru? Graphics goddess? You get the idea) as well as be willing to share the knowledge.
Setting Up a Standard Operating Procedures
Dividing up the work means that everyone has to do their part and to ensure success, you need to know what’s expected. We set the ground rules early but we also keep it fluid – we let it evolve and change as out careers grow. Here are some of the things that we discussed:
Have you considered doing cooperative marketing? What did and didn’t work for you?
On Wednesday, Damon Suede talks about the happily ever after . . . .
Robin Covington loves to explore the theme of fooling around and falling in love in her bestselling books. When she’s not writing sexy, sizzling romance she’s collecting tasty man candy pics, indulging in a little comic book geek love, and obsessing over Dean Winchester. Don’t send chocolate . . . send eye candy! Her latest novel and her first Indie release, Temptation, will be out August 5, 2014 and her next Indulgence with Entangled Publishing, Playing with the Drummer, will be out in October 2014. www.robincovingtontromance.com 
Avery Flynn has three slightly-wild children, loves a hockey-addicted husband and is desperately hoping someone invents the coffee IV drip. She was a reader before she was a writer and hopes to always be both. She loves to write about smartass alpha heroes who are as good with a quip as they are with their *ahem* other God-given talents. Her heroines are feisty, fierce and fantastic. Brainy and brave, these ladies know how to stand on their own two feet and knock the bad guys off theirs. Her latest novel, Enemies on Tap, is one of Amazon’s top new releases in Kindle series romance. Her latest romantic suspense, This Year’s Black, was named a Top Pick by RT Book Reviews in July www.averyflynn.com 
Kimberly Kincaid writes contemporary romance novels that split the difference between sexy and sweet, taking the traditional idea of boy-meets-girl and infusing it with a sassy magic all her own. She believes in fiery yet flawed characters destined for a crash-course in falling in love– usually the hard way– and injects her trademark humor as well as poignant touches into her writing to create her stories. www.kimberlykincaid.com 
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