Posted On February 18, 2015 by Print This Post

Facebook Has a New Girlfriend with Avery Flynn

Avery Flynn is a very media savvy author and she returns to highlight a new option for you to promote your books. 

Have you noticed the increase in sponsored videos on Facebook? No? Just wait. They are coming AFlynnHeadshot-202x300because Facebook has a new girlfriend and she is a video vixen.

“Facebook did one billion video views per day in September. Now it’s up to three billion video views, and that only includes native video — that is, video uploaded directly to the service. That excludes video views from places like YouTube or Vimeo, which means that three billion number is likely much higher,” Recode reported on their website last month. “Why does this matter? Well Facebook believes that consumers watching video in the News Feed is a good indicator that it can serve those same users video ads down the line, particularly on mobile. COO Sheryl Sandberg said Wednesday that 65 percent of the site’s video views come from users on mobile devices.”

That time for video ads is now.

Last week I set up an experiment. I created a short, 22-second teaser video for a 99 cent sale on High-Heeled Wonder (Killer Style 1). I uploaded the video ad to Facebook’s ad campaign (please note, this was not a boosted post but an ad). I targeted the audience to folks who would like the first book in my sexy fashion-based romantic suspense series, set a $10 a day budget, scheduled it to run for three days and hit submit. A day later, I uploaded the exact same video to my Facebook fan page (note I did not post a link to the video on YouTube, it was a direct upload).

As of this moment my fan page has 2,744 likes and most posts are seen by 100-200 people. (Don’t even get me started on that.)

The results of my experiment? Over that two-day period, High-Heeled Wonder sale teaser video posted to my fan page: appeared on 700 peoples’ News Feeds, received four likes and one share. Those were the only stats available to me because I did not boost this post. Over the three-day period, the High-Heeled Wonder sale teaser video ad appeared on 2,993 peoples’ News Feeds, received 69 clicks (likes, shares, buy links), and had 1,255 video views. One thing to keep in mind with the video views is that on its mobile platform, Facebook plays videos automatically when they appear in someone’s News Feed so that can boost those video view stats.

The ad cost $33 and appeared on four times as many News Feeds and received 64 more likes and shares.

So what does this mean for me? You’ll be noticing a lot more videos on my Facebook fan page, paid and unpaid. For example, the latest Killer Style book, Make Me Up, came out on Feb. 16. In preparation for that, I did a video post about the Facebook party for the release. I boosted that post for $5. It appeared on 1,566 News Feeds, had 521 views, three comments and two shares. In addition, I made two short videos of me reading excerpts from Make Me Up, which I will post boost for a low dollar amount. I expect to get similar results to the Facebook party video.

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What does Facebook’s new video vixen girlfriend mean for you and how you’ll promote your books to readers?

Laurie Schnebly talks us about plotting on Friday . . .

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Bio:

5d8d5e68-4793-4410-da45-6c25e136cff0Avery Flynn has three slightly-wild children, loves a hockey-addicted husband and is desperately hoping someone invents the coffee IV drip.

She fell in love with romance while reading Johanna Lindsey’s Mallory books. It wasn’t long before Avery had read through all the romance offerings at her local library. Needing a romance fix, she turned to Harlequin’s four books a month home delivery service to ease the withdrawal symptoms. That worked for a short time, but it wasn’t long before the local book stores’ staffs knew her by name.

Avery was a reader before she was a writer and hopes to always be both. She loves to write about smartass alpha heroes who are as good with a quip as they are with their *ahem* other God-given talents. Her heroines are feisty, fierce and fantastic. Brainy and brave, these ladies know how to stand on their own two feet and knock the bad guys off theirs.

Find out more about Avery on her website, follow her on Twitter and Pinterest, like her on her Facebook page or friend her on her Facebook profile. She’s also on Goodreadsand BookLikes.

Join her street team, The Flynnbots, and receive special sneak peeks, prizes and early access to her latest releases!

Also, if you figure out how to send Oreos through the Internet, she’ll be your best friend for life.

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10 Responses to “Facebook Has a New Girlfriend with Avery Flynn”

  1. But how did the video ad affect book sales?

    Posted by Elizabeth Andre | February 18, 2015, 8:46 am
    • Isn’t that always the question, Elizabeth. The more video views, the more exposure your book is going to have – and that’s (usually) always good. One of the options for the paid video ads is a call to action button, which you can use to link to a book buy page. The ad report shows you just how many people have clicked that button, liked the ad and shared it. There’s not a one video view = one book sale equation here. (Don’t I wish there was.) But the production cost is low (only time for me as I make my own videos) and $33 for an ad is pretty cheap. If I convert 10% of those ad video views that’s 120 books sold. I’ll take it.

      Posted by Avery Flynn | February 18, 2015, 9:29 am
  2. Great post. I’m surprised that many people watch videos. I’d say I watch 1 in 100, even if they come via good friends, because they just add to my social media time.

    As it happens, I did my first paid boost of a post yesterday afternoon. FB says it’s reached 5,306 people so far–including only 6 who’ve liked my author page. How do we know their reach numbers are real and not projections based on an algorithm?

    Then there’s this the declining reach of photo posts:
    http://marketingland.com/want-maximum-reach-facebook-dont-post-photos-118536

    Posted by Ruth Kaufman | February 18, 2015, 10:28 am
  3. This is very interesting, Avery. I’m curious how the Facebook face-time will translate to book sales, but any way you look at it, that kind of exposure has to be a good thing. I thought it would be more expensive to advertise on FB – it sounds pretty cost-effective, at least the way you set it up. Can you select the amount you want to spend when you sign up for the ad?

    Posted by Becke Martin Davis | February 18, 2015, 5:56 pm
  4. I agree, very interesting! I don’t watch many of the videos, but the automatic play sometimes catches my eye….how do you go about targeting who you want the ad to reach?

    thanks for a great post!

    carrie

    Posted by Carrie Spencer | February 18, 2015, 9:58 pm
    • Hi Carrie! I usually target using keywords like: romance novel, Kindle, iBooks, RT Book Reviews, and the names of other authors whose books are similar to the one I’m advertising. So, for example, I included Cherry Adair because her readers might like the action-adventure of Make Me Up.

      Posted by Avery Flynn | February 19, 2015, 10:42 am

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