Posted On March 25, 2015 by Print This Post

Cover Quotes and How to Get Them with Jennifer Fusco

Please help me welcome back Jennifer Fusco! Jennifer answers the question – do cover quotes help sell books?

In my current book MARKET OR DIE I wanted to examine one question many writers have debated for a long time. Do cover quotes help sell books?

When one author endorses another is creates a brand association in the mind of the reader. While this “endorsement” may not be written as if you like X, then you’ll like Y, subliminally, that is the message the reader receives. Endorsements are powerful. They help you, as an author, stand out. For my book, I had the opportunity to interview Loretta Chase and asked her about how she felt when she was endorsed by Julia Quinn who called her “One of the finest romance authors of all time.” I asked her how she felt about this.

“Pretty fine,” Ms. Chase answered, “When I first saw it, my jaw dropped. I emailed her right away and thanked her. I was restarting at my former publisher after an interval elsewhere, and they wanted something on the cover from one of the genre superstars. She was very generous to give me such a knockout endorsement.”

Ms. Chase was also asked if she felt cover quotes/ blurbs helped sell books. She responded with the following, “I believe publishers wouldn’t seek them out if they hadn’t economic proof of their power because they can be a large hassle to round up.”

Sometimes a publisher will seek out an endorsement on behalf of an author. Other times, we are expected to do it ourselves. If you choose to solicit an endorsement there is etiquette to follow. Below are some tips for properly seeking out an endorsement.

  • Solicit endorsements from authors in the same genre as yourself.
  • Read widely within your genre. It is important to become familiar with who you are seeking an endorsement from and how they write, because an endorsement builds an association.
  • You are more likely to receive an endorsement from someone you know.
  • Send the author a well-crafted query. Tell them why you believe they are the best person to endorse the work. Seeking a blurb from someone you do not know may be best arranged by your editor or publicist. Let the author know of your admiration and tell them why they may enjoy your book. Ask them for the endorsement, and then politely ask if they would like to read an advance copy.
  • Be prepared to accept no as an answer. Do not take it as a personal slight. As you are well aware, authors are busy people.
  • If an author declines, accept no, and do not press further.

On the flip side, it’s perfectly fine for a book not to contain a cover quote/endorsement. So, inquiring minds want to know. Do you believe cover quotes/ blurbs are powerful? Have you had to solicit your own, if so, what advice would you add to our list of tips?

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RU Readers, do cover quotes influence your buying of a book?

Join us on Friday for Sara Naveed!

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Bio: Jennifer Fusco is the author of MARKET OR DIE, a how-to marketing book for writers, published by Belle Books in February 2015.

A three time winner of the Advertising Excellence Award, Jennifer has launched successful national print and digital ad campaigns. She has served as a member of the (ANA) Association of National Advertisers and believes brand building is a key to professional success.

Due to the overwhelming response Market or Die received from writers, Ms. Fusco launched a publicity services business, Market or Die Author Services, LLC where she maintains over forty active clients.

She is also a writer of contemporary romance with her debut romance FIGHTING FOR IT releasing in September 2015 from Penguin Intermix. Jennifer is represented by Nicole Resciniti of The Seymour Agency.

For more information about Jennifer and her publicity services, please visit www.marketordie.net. You can buy Jennifer’s book here!

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6 Responses to “Cover Quotes and How to Get Them with Jennifer Fusco”

  1. Morning Jennifer…

    I admit cover quotes do sway me sometimes to try a new author…how does one go about asking an already established author for a quote? Do you send them a copy of the book along with a request? Or is that considered too forward?

    =)

    Thanks!

    carrie

    Posted by Carrie Spencer | March 25, 2015, 9:05 am
    • I’m swayed by cover quotes, too. Its okay. Its part of what sells a book. If you want to request a quote from an author, send a well crafted query and ask them if they have time to read and provide you with a blurb. Let them know why you chose them, and what makes them your ideal choice. Don’t automatically send the ARC without approval to do so, it will come off looking presumptuous.

      Good luck!

      Posted by Jennifer Fusco | March 25, 2015, 9:27 am
  2. Thanks for addressing this issue. Many of my author friends feel that it isn’t a concern, and an endorsement doesn’t sway them one way or another to purchase a book.

    However, it does somewhat affect my perception. At the very least, the established author is risking their reputation by endorsing the book.

    And I must say that this is a tough one for shy writers. My first book had an endorsement from a peer author/friend, but beyond that I’ve not had the guts to ask anyone else. Truthfully, every one of us is so busy writing that time is a factor.

    Posted by Heatherly Bell | March 25, 2015, 1:16 pm
  3. There’s a great section in the book MARKET OR DIE, where both Loretta Chase and Kristan Higgins address your point from both sides of the fence. Interesting stuff, for sure.

    Posted by Jennifer Fusco | March 25, 2015, 3:32 pm
  4. Thanks for this. I have never attempted to get cover quotes, but I have considered it. And now of course I have to read Market or Die, like, right now.

    Posted by Angie Dixon | March 25, 2015, 5:47 pm
  5. The cover quote isn’t what draws me to a book, but if the cover, blurb and first few pages have me intrigued, a cover quote from an author I like will clinch the deal.

    I know of a few best-selling authors who won’t do cover quotes, presumably because they’ve had bad experience somewhere along the line, or found it too much work to read all the books they were asked to comment on. I would assume authors only offer cover quotes when they’ve read the book or are at least somewhat familiar with that author’s work.

    Posted by Becke Martin Davis | March 25, 2015, 11:19 pm

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