Posted On September 25, 2015 by Print This Post

Are you making the most of potentially viral avenues of promotion? by Erica Ridley

I’m excited to welcome USA Today Best-Selling Author ERICA RIDLEY to Romance University! Erica is offering a giveaway – the winner will be chosen from today’s commenters. The giveaway is an e-book of THE CAPTAIN’S BLUESTOCKING MISTRESS.  

 

 

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No one can spread the word about your new release unless they know about it! This means reaching out to reviewers, bloggers, new readers, existing fans, and social media.

 

Whether you are traditionally published or self-published, you may wish to take advantage of one or more of the following promotional venues, to get your book and your brand in front of more eyes:

 

  • AuthorCentral
  • Authorgraph
  • BookLikes
  • Edelweiss
  • Goodreads
  • InstaFreebie
  • LibraryThing
  • NetGalley
  • NoiseTrade
  • Shelfari
  • Wattpad
  • WordPress

 

AuthorCentral

 

  • https://authorcentral.amazon.com/
  • Amazon is where the sales are. Maximize it.
  • Ability to edit your official bio
  • Ability to edit your books’ descriptions
    • even if you are not the publisher
  • Ability to link social media
  • Ability to upload images and video
  • Ability to add reviews and author note

 

Authorgraph

 

 

BookLikes

 

  • http://booklikes.com/
  • BookLikes is similar to but smaller than Goodreads. It’s for rating, shelving, and sharing posts. People use it as a blogging platform.
  • This venue offers the ability to giveaway physical books or ebooks in contests.

 

Edelweiss

 

 

Goodreads

 

  • http://www.goodreads.com
  • 8 million books shelved as romance
  • 2,900 groups tagged as romance
  • Many (if not more) book reviews on Goodreads than Amazon
  • Ability to link blog and social media
  • Ability to upload images and videos
  • Ability to edit book info and manage series
  • Ability to directly interact with fans
  • Ability to create book widgets
  • Ability to create review widgets
  • This venue offers the ability to giveaway physical books in contests.

 

InstaFreebie

  • http://www.instafreebie.com/
  • InstaFreebie is a way to send free books to contest winners or ARC reviewers, or to offer an unofficial permafree title.
  • Brought to you by the MidList. May not be accessible worldwide.

 

LibraryThing

 

  • https://www.librarything.com/
  • 2 million members
  • 3 million reviews
  • 5 million books shelved 555,000 books tagged as romance
  • This venue offers the ability to giveaway e-books in contests.

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NetGalley

 

 

NoiseTrade

 

 

Shelfari

 

 

Wattpad

 

  • https://www.wattpad.com/myworks
  • This site lets you post your story to readers for free, one scene or chapter at a time.
  • Note that most readers expect to eventually receive the full story for free.
  • Completed stories may be promoted by Wattpad, which can result in hundreds of thousands of views.

 

WordPress

 

  • https://wordpress.org/
  • Two powerful features of WordPress are the ability to schedule posts in advance, and the ability to have those posts automatically shoot out to social media for you.
  • There are many free or low cost plugins to help you widen your audience, increase newsletter subscriptions, manage website content, and more.

 

 

Facebook

http://www.facebook.com

 

 

Set Up Your Facebook Profile

 

I try to do everything from my author page, but I need a profile page in order to join groups and events.

 

I try to make my profile page look as much like my author page as possible, and I try to only friend fans and friends who are romance writers.

 

I will occasionally share posts I make to my author page onto my personal profile, but only when it’s important (like a new release or a contest) because I don’t want to annoy the fans who already saw/liked my posts the first time around from the author page.

 

 

Set Up Your Facebook Author Page

 

Create custom landing pages for things you want readers to see or do, such as join your newsletter, street team, or reading group.

 

Some authors create a tab called “Books” which displays all book covers as well as buy links for each book.

 

Experiment with what works best for you!

 

 

Facebook Image Dimensions

 

These change often, so you may want to google to verify.

 

Profile: 851 x 315

 

Group cover: 801 x 250

 

Event cover: 784 x 295

 

Page cover: 851 x 315

 

 

Facebook Ads & Boosted Posts

 

Your mileage may vary, but often the only real way to get significant views is to boost posts. Ads can be targeted better than boosted posts unless you pre-define custom audiences, which are re-useable.

 

Boosted posts are then uneditable – can’t go back and add a link to FB Party event, for example, without first deleting the ad.

 

 

What Do I Facebook?

 

  • Yourself! What’s happening in your life?
  • Contests & Giveaways
  • Memes
  • Photos
  • Books & Reading
  • Teaser Images & New Releases

 

Facebook and twitter are different crowds. Despite the small character count of Twitter and the large spaces on Facebook, FB users interact more with images or video, and Twitter users are more likely to click links to articles and websites.

 

Note: Some people will unfollow you and/or hide your posts. This is OK. Just like writing books, your posts can’t please them all. Don’t stress over it.

Twitter Author Page

http://www.twitter.com

 

How to win at Twitter: be interesting & interact.

 

All your followers will fall into one of two groups: either they’re already your fans, or they’re not.

 

Don’t program a bunch of self-promotional posts and walk away. That is not how to make or keep fans.

 

Twitter is social. Be social.

 

You may want to use Tweetdeck or Hootsuite to program tweets in addition to more spontaneous status updates.

 

 

Check Your Analytics

 

https://analytics.twitter.com

 

 

What do I Tweet?

 

  • Yourself! What’s happening in your life?
  • Contests & Giveaways
  • Hot Guys are a perennial crowd pleaser 😉
  • Webinars & Workshops
  • Articles, Books & Reading
  • Teaser Images & New Releases

 

Facebook and twitter are different crowds. Despite the small character count of Twitter and the large spaces on Facebook, FB users interact more with images or video, and Twitter users are more likely to click links to articles and websites.

Note: Some people will unfollow you and/or hide your tweets. This is OK. Just like writing books, your tweets can’t please them all. Don’t stress over it.

 

 

Most importantly: you need a newsletter!

 

According to the New York Times, email is still #1. I agree! This is your direct path to people who love you enough to let you into their inbox.

 

You can use any email program you like (MailChimp, Constant Contact, CakeMail, TinyLetter, PHPlist, Aweber, something that comes with your website or blog) but you definitely want a newsletter. These are people who want to buy your books!

***

Are you satisfied with your social media skills? 

CYNTHIA TENNENT joins us Monday, September 28.

FREE: The Viscount’s Christmas Temptation

Certain individuals might consider Lady Amelia Pembroke a managing sort of female, but truly, most people would be lost without her help. Why, the latest on-dit is that rakish Viscount Sheffield is canceling the fête of the year because he hasn’t time for silly soirees. He doesn’t need time—he needs her!

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http://smarturl.it/tvctamzpr

 

 

NEW RELEASE: The Brigadier’s Runaway Bride

 

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After being left for dead on the battlefield, Brigadier Edmund Blackpool is scarred inside and out. He fights his way home only to discover his intended before the altar with his best friend. He’ll be the one to marry her, no matter what she wants! But when his new bride disappears with his child, he must reopen his wounds to win the most important battle of his life.

 

http://smarturl.it/tbrbamzpr

***

Bio:

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Erica Ridley is a USA Today best-selling author of historical romance novels. Her latest series, The Dukes of War, features roguish peers and dashing war heroes who return from battle only to be thrust into the splendor and madness of Regency England.

 

When not reading or writing romances, Erica can be found riding camels in Africa, zip-lining through rainforests in Costa Rica, or getting hopelessly lost in the middle of Budapest.

 

Author: http://www.ericaridley.com

 

Facebook: http://facebook.com/EricaRidley

 

Twitter: http://www.twitter.com/EricaRidley

 

Pinterest: http://www.pinterest.com/Erica_Ridley

Like freebies? Join Erica’s mailing list at http://ericaridley.com/club99 for members-only exclusives and advance notice of new releases!

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Discussion

9 Responses to “Are you making the most of potentially viral avenues of promotion? by Erica Ridley”

  1. Fabulous – been looking for a summary.

    Posted by Donnamaie White | September 25, 2015, 1:14 am
  2. Thank you so much for having me here today!

    Posted by Erica Ridley | September 25, 2015, 7:42 am
  3. Great info! I only use my FB Author Page, but I think after reading this, I may try to use the profile as well. (I wasn’t really sure how to handle the friending aspect.) I recently participated in a FB event, and I got to do it as my Page, to my surprise. Maybe I slipped a fast one over on FB. LOL

    Posted by Donna Cummings | September 25, 2015, 8:31 am
    • They are definitely starting to roll out pages’ participation in events insofar as posting, but as of this moment, one must still use a profile to RSVP. Depending on the event settings, you may or may not need to RSVP in order to post in the event as yourself or as your page. You can now also host an event as a page instead of a profile, which is lovely! It really helps keep the two separated.

      Posted by Erica Ridley | September 25, 2015, 10:11 am
  4. Thanks so much for joining us today, Erica! It’s so hard to keep up with social media trends! What do you think of YouTube for authors? In addition to book trailers (I like them, but from what I’ve heard most authors don’t get a lot of benefit from them), I like it when authors are filmed doing interviews about their books, and I sometimes like videotaped book reviews.

    How important would you say it is to keep up with new social media sites and trends? I joined tsu but now I hardly ever go there. I’ve been on Google PLus for quite awhile but it’s never as lively as Facebook.

    I wasn’t familiar with several of the sites you mentioned. Yikes – I’m behind the times!

    Posted by Becke Martin Davis | September 25, 2015, 9:23 am
    • I do have a YouTube channel where I upload behind the scenes interviews for each book, as well as a “History from the Horse’s Mouth” vlog (video blog) and other reader-friendly topics. However, the engagement at YouTube is minimal-to-none, whereas uploading the same video on Facebook can net hundreds or even thousands of views, allowing it to reach more people.

      I still upload both places because I do think YouTube’s interface is more intuitive for content discovery, such as the ability to link directly to a playlist. (My history videos have their own playlist, as do my behind-the-scenes videos, for example.) Whereas with Facebook, you can only link to a single video or to your entire collection. They do allow creation of playlists, but since they don’t offer the ability to link to them, they’re not particularly useful yet. YouTube allows automatic playback of a playlist, which is also great.

      I agree that Tsu and many other such sites made an initial splash but have only taken off in certain circles. As authors, our time is necessarily limited, so I personally choose to use the things that I feel offer the most reach or impact. For that reason, I may set up a profile on various sites (Tsu, Google Plus, etc) but I concentrate my efforts on a targeted few (Facebook, Twitter).

      I definitely don’t think it’s required to be active everywhere, although I do think it’s wise to go ahead and create your profile. I didn’t grab “Erica Ridley” on pinterest when I had the chance, and now someone else is using it. If there’s a specific username you want, it’s better to get it while you can, even if you don’t do much with it right away, than to risk it not being available at all! 🙂

      Posted by Erica Ridley | September 25, 2015, 10:18 am
  5. There are a ton of sites I’ve heard of but I don’t know what their purpose is or why I would want to join them: Reddit, Snapchat, FourSquare, etc. I did join Tumblr, but that’s another one I walked away from. Now Pinterest is one I really like, but I don’t go there much lately. It’s too addictive!

    Posted by Becke Martin Davis | September 25, 2015, 7:19 pm
  6. Thanks so much for joining us today, Erica!

    I’m going to be away from my computer most of the day tomorrow, so check back Sunday to find the winner of Erica’s giveaway.

    Have a great weekend!

    Posted by Becke Martin Davis | September 25, 2015, 8:51 pm
  7. Great information. Thank you for listing these resources

    Posted by Tonya Swearingen | September 26, 2015, 8:51 pm

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