Help me welcome Jackie Weger for her first post with RU! Jackie’s no BS post about being an indie author is something any author promoting their book should read!
Just so you know up front, I am not a bestselling author. I’m a little over two years as an indie. My first six months I was on my knees and Eating Stupid for Breakfast. Folks taking advantage of my stupidity got into my wallet big time. I paid folks for editing who were not professional editors, same with formatting, and cover artists. I was told I needed reviews, a twitter account, a Facebook page, a webpage, a blog, a Pinterest page, Instagram and a presence on LinkedIn. Above all, I needed a platform. Huh?
Let me tell you about platforms. Go look at this platform. Can you do that? Bet not. Me either. Yes, you need a Twitter account, a celebrity Facebook page and an interactive blog. By that I mean a blog on which visitors can leave a comment. That is all you need. Now for reviews: Put this gentle plea right after THE END in your book:
Thank you for taking the time to read [title]. If you enjoyed it, please consider telling your friends or posting a short review. Word of mouth is an author’s best friend and much appreciated. Thank you. [author name].
Don’t want to do it yourself? Go here: Rich Meyer will insert it for $15.
Now you are ready to promote and sell your book. Yes, you are. I don’t know ehow to sell across all venues. I am learning to master Amazon. No matter that someone tells you different, Amazon sells to 74% of book buyers. My books are in Amazon Select. I do not ‘launch’ my books. First, inside KDP on your book page you will see this to the right of your book. Run an Ad campaign.
Amazon will walk you through the ehow. You will have to deposit $100… but will seldom spend the full amount. Run the ad for 30 days. It is fab exposure and you will see some borrows in the form of KENP (pages read) and perhaps a few reviews. Amazon puts those ads on Kindle screens. As soon as the campaign is over, your book is eligible for a Kindle Countdown Deal (KCD). Run it 99c straight through 6 days. The 7th day it returns to full price. There are many promotion sites that will promote new releases sans a review. Go to Indies Unlimited and download the list of promo sites. It is an excellent starting point. Many sites are free. Do visit your Amazon book page. Tweet and Facebook your book from Amazon. Revise the Amazon tweet. Add hash tag: #KindleFic.
Stick to basics. Write, promote and sell your books. Use every tool Amazon offers. If you go hunting for G.L.O.R.Y., you will flatten your wallet before you’ve sold the first book. No lie. I do all of the above and I sell books. The review plea has snagged 2,000 reviews for my books—all organic. Ad campaigns are proving their worth in KENP. Learn more tips and ehow about selling your books on eNovel Authors at Work.
Got questions for Jackie on book promotion? Ask away!
Join us on Wednesday for Sandra Beckwith
Bio: Romance author, Jackie Weger is a traveler of the good earth by foot, boat, bus, train, plane and pickup. What she wants most in life is a writing cave, a candle, a good book and one good friend.
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