Posted On April 22, 2016 by Print This Post

How To Market Without Losing Your Mind by Jessica Lemmon

Have you ever met someone – say, a struggling writer – and you just know, before reading a single word of their writing, that they’re going to succeed? I had that premonition when I met Jessica Lemmon. Just talking to her, you know her voice is going to be fun to read! Today she tackles a topic that makes many authors shudder: marketing.

Ah, marketing. You can’t throw a rock today without hitting someone who has a book to sell. With social media channels being so plentiful, how can you possibly be everywhere at once?!


You can’t.

Here are my top five tips for marketing without losing your mind.

1) Participate in the social media that suits you. Are you a Facebook junkie? FB it up! Open a group, schedule your posts, pay for boosts! Tell readers and fans that’s where to find you! If you’re not into Facebook, but love Instagram, you can always link your IG to your FB page. That way when you post your filtered, beautifully styled photo, it’ll share across your accounts. You can be “on Facebook” without really being ON FACEBOOK. You can do Twitter the same way, if you choose, but Twitter is best used live and in person. Schedule a 15-minute slot to pop in, check your notifications, and drop a note to some writer friends. There are a lot of writers on Twitter, including me: @lemmony

2) Website, website, website. In the midst of social media, you may be tempted to let your website die. It’s old news, right? Wrong. Your website is your storefront, a window through which readers peek to see the real you! IMHO, your .com is still your best tool to reach readers. Where social media channels tweak who can see what, your website remains beautifully unfiltered. You post it, and there it is, up for the world to see.

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Pro tip: Keep your site up to date! Once a week or once a month, but don’t let your page go without updating every so often. You want people to know you’re active and if your last blog is eight months old, that isn’t going to cut it. (If you’re an author who is badly in need a brand update, I highly recommend Bemis Promotions and Last Word Designs.)

3) Be real. I can’t stress this enough. Be your authentic self and share what you love. If you have a thing for potbelly pigs, tell your readers about it! It doesn’t matter if you’re a romance writer or selling a clothing line. Fans like to see the real you and like to know your odd little quirks. Don’t hold back. Those details will set you apart from everyone else.

4) Be smart. As an addendum to number three above, I have to stress that when you’re “not holding back” also do a little holding back. *grin* If you have a raging political opinion or believe “meat is murder”, just know you could risk alienating some readers/fans…and not for the reason you think! Most folks come to hang out, not feel beaten about the head and neck with an opinion they may or may not agree with. So share what you love, what you’re passionate about, and yeah, okay, poke a little fun at the political candidate who’s driving you nuts, or mention how adorable cows are and that’s why you don’t eat them. Presentation is everything.

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5) RELAX. You can’t update ninety times a day on all social media sites all the time, now can you? Guess what? It’s okay! Did you vow to blog every single Friday but ran out of time this week? It’s okay! Did you promise to send out your newsletter promptly on the 15th of each month but this month it’s trickling out on the 20th? No bigs, guys. Cut yourself some slack. Readers will cut you some, too. I recently learned when I failed at “doing it all” that I didn’t have to. Simply lifting those requirements off my own shoulders helped, and then I went one step further and hired an assistant. Do what it takes to write the books and hit the deadlines you can, and let the rest go. No one is perfect, and more importantly, no one expects you to be.

The key to surviving social media isn’t to do it twenty-four seven, but to limit what you can do, and do it well. Keep these five “rules” in mind and remember to breathe. You can’t catch up. There is no race. Have fun with marketing, and if you get to the point of overwhelm, hire a good assistant. You’re worth it.


What’s your favorite social media outlet? 

On Monday, April 25 our featured guest will be Summerita Rhayne. Join us!



JessicaLemmon_Headshot Color

A former job-hopper, Jessica Lemmon resides in Ohio with her husband and rescue dog. She holds a degree in graphic design currently gathering dust in an impressive frame. When she’s not writing super-sexy heroes, she can be found cooking, drawing, drinking coffee (okay, wine), and eating potato chips. She firmly believes God gifts us with talents for a purpose, and with His help, you can create the life you want.

RotBB e


He’s a mess…

Asher Knight has three constants in his life: music, beautiful women, and a bottle of Jack. He lives for the next gig, the next city, and dreams only of a life spent in front of an arena full of screaming fans. But Asher’s nomad ways come to a sudden stop when he learns he’s the father of a three-year-old from a past relationship and suddenly this rock star bad boy is forced to put down roots.

Only she can clean up

Gloria Shields is no one’s fool. Sure, the sexual chemistry between her and Asher has always been intense, but she’d never risk giving her heart to a man who has a perfect record for breaking them. Except the man desperate to make things right with his newfound son is nothing like the rock god she’s guarded her heart against for years. And it isn’t long before she starts to wonder if life with this bad boy might be the best thing that’s ever happened to her.

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11 Responses to “How To Market Without Losing Your Mind by Jessica Lemmon”

  1. Thanks for the great article. Great advice to remember!

    Posted by Nicole Leiren | April 22, 2016, 12:23 am
  2. Thanks so much, Jessica! Just the word “marketing” practically makes some of my friends break out in hives. Thanks for the very helpful advice!

    Posted by Becke Martin Davis | April 22, 2016, 9:05 am
  3. There’s also the book newsletters, like Bookbub and BargainBooksy. Book Buddy has a delicious list of 200+ of them, with pros and cons.

    I like Facebook and Twitter, but my blog is where sales happen. I write a dorky post about a field trip to the zoo, and sell three books by accident. I heart my blog.

    Posted by Kessie | April 22, 2016, 12:42 pm
  4. I probably use Facebook more than any other social media, but I’m not using it for marketing, just socializing. Kessie, do you have any marketing tricks to explain why you sell so many books on your blog?

    Posted by Becke Martin Davis | April 22, 2016, 6:18 pm
  5. Jessica – Thank you so much for spending the day with us. Have a wonderful weekend!

    Posted by Becke Martin Davis | April 22, 2016, 6:48 pm
  6. Totally agree. Do what you love and it is not work.

    Posted by Kayelle Allen | April 23, 2016, 6:01 am
  7. Thanks for having me! 🙂

    Posted by Jessica Lemmon | April 23, 2016, 9:23 am


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