We’re excited to welcome back LAURIE SCHNEBLY CAMPBELL with advice on balancing neverending to-do lists and finite blocks of time. Be sure to check out the PRIZE ALERT at the bottom of this post.
We all have days when there’s just too much going on. In fact, that pretty well describes most of our days.
Even when we like all the things we’re doing — maybe planning a graduation party, shopping for baby clothes, moving into a new house, and/or fulfilling a new book request — it’s still hard to find enough time for everything.
What’s on your to-do list?
You’ll probably recognize quite a few of the items pictured below…so keep those in mind as you think about where you could possibly find time for publicizing your work:
With so much going on — and those illustrations are only the beginning — it’s no wonder promotion falls to the bottom of the list.
One friend admits, “I know I need more promo if I’m going to develop a fan base, but…”
Another says, “I’d do a better job publicizing my books if I could see results an hour later.”
Still another says, “Promotion will have to wait until I can hire someone to do it for me.”
Any of those sound familiar? How about:
“I’d rather skip the whole thing than have to make nice with strangers in a bookstore.”
“I love chatting with people, but how am I supposed to keep track of all the details?”
“I envy this one author who’s always coming up with great new promotions — you can tell that’s really paying off.”
A lot of those people could be us talking, right?
They each have a good point.
Promo sure CAN pay off big-time, but it can also be so frustrating that we get discouraged at the very thought of doing any such thing — and give up altogether.
Why is that?
Part of it is the lack of time, sure. But another big part is that writers feel intimidated by promotion. And why is THAT?
It’s often because people who cringe at the thought of promotion never think about what kind will best suit them.
Which, unfortunately, is like “never thinking about it” before choosing the best cover for your book or the best outfit for your wedding or even the best place to live.
You wouldn’t do that, would you? For instance, when choosing where to live for the next five years?
Well, let’s find out.
Picture a scenario. Suppose you’re looking for a new job, and you get equally good offers from equally good companies located in Boston, Dallas and Seattle. Which one will you take?
You might not be able to spend three months trying out all three cities before making your decision, but you can sure read about each one. Chat with people who live there. Take a look at their neighborhoods, their climate, their recreation, their attitudes. See what resonates with you.
It’s an enormously personal decision, because you value different things than someone else who might be facing the exact same choice.
But you have a pretty good idea of how you’d go about choosing the best place to live. And choosing the right type of promotion is a similar decision. It all comes down to the same thing:
What resonates with you.
THAT kind of promo is very likely something you’ll be good at. It’s something you’ll enjoy learning about, even if you’ve never tried it before.
Something that feels like “yeah, even though I know it’ll take some time, I can see myself doing this.”
What determines that?
No big surprise — it’s your personality type.
You’ve probably given a lot of thought to the personality types of your story characters. But have you given as much to your own?
And how it applies to the job of promotion?
So here’s a question — with dozens of promotional possibilities awaiting any author who’s ready to start promoting a new release or an entire backlist, which one of ONLY these three would you find the most appealing?
1) contacting everyone in your address book
2) a guest blog tour with 10 sites in 10 days
3) your own street team spreading the word
There’s no right or wrong answer — this is just to illustrate what an enormous factor your personality plays in the kind of promotion that’ll work best for you.
Even if, given your never-ending list of commitments, all you have is ten minutes a week!
Prize alert: if 20+ people answer that question with their choice (any comments on “why this choice” are welcome but optional), one of those people will win a free class on
Promo for Your Personality
It’s coming June 13-24 at https://groups.yahoo.com/neo/groups/PersPromo/ and it’ll be a great opportunity to discover what really WORKS for you — not to mention some group dynamics making the whole process a lot easier!
Author KATHERINE HALL PAGE joins us on Friday, June 10
Laurie Schnebly Campbell combines her ad agency work with a background in counseling and writing fiction for Harlequin Special Edition — where she won RT’s Best Of The Year over Nora Roberts — and non-fiction, like her book on creating characters. She began teaching classes online (and in person around the world) after seeing a bumper sticker that changed her life: “Those who can, do. Those who believe others can ALSO do, teach.”
- What is Good for the Goose is Not Exactly Good for the Gander: How to know what works for YOU in Promotion by Liz Talley
- Author Cross Promotion: Getting By With a Little Help From My Friends – by Heatherly Bell and Amy Lamont
- DIY Author Book Marketing By Kayelle Allen
- Let’s Talk About Marketing SWAG with Cynthia D’Alba
- Marketing For Debut Authors by Eleanor Elliott