branding for writers.
Unified Theory of Branding
I am thrilled to welcome CJ Lyons (one of my favorite visiting professors!) back to RU. Today, C.J. will help us understand the elements involved in building our own brand. And make sure you comment [...]
Websites 101: What the Published Author Needs
Good morning and welcome to the final installment of our series on bulding a web presence. Today, Jeannie Ruesch of Will Design for Chocolate will share with us what published writers should include on their websites. Welcome Jeannie! Hello again RU Crew & Readers! Welcome [...]
Websites 101: What the Newly Published Author Needs
Good morning and welcome to the second installment of our series on bulding a web presence. This month Jeannie Ruesch of Will Design for Chocolate will discuss what newly published writers should include on their websites. Welcome Jeannie! The title of [...]
Do I Really Need a Website?
Good morning and welcome to the first installment of our series on bulding a web presence. Are you an unpubbed writer wondering what the heck to put on a website? If so, sit back and relax because Jeannie Ruesch of [...]
Brand: The Little Black Dress of Marketing
Good morning and welcome to the first installment of our series on branding. We all hear about branding, but how many of us sit back and wonder what the term means? If you are one of those people, you [...]
Writing and Publishing Before the Book Deal
We writers hear a lot about “branding” and “building a platform.” I’ve had a career in advertising and marketing, so I understand these terms. Still though, it took time to figure out how I could build [...]
RU Faculty Blog Highlight
Carrie Spencer, writing romantic comedy and goofy middle-grade, personifies her alter-ego - Smart Ass Romance. Innovative story lines, laugh out loud humor and witty posts separate this Smart Ass from the rest of the mule pack.
