The Best It’S So Pure Laundry Detergent of 2025 – Reviewed and Top Rated

After hours researching and comparing all models on the market, we find out the Best It’S So Pure Laundry Detergent of 2025. Check our ranking below.

2,930 Reviews Scanned

Rank No. #1

SG Essentials - It’s So Pure All Natural Laundry Detergent Powder – Deep Cleaning, Removes Dirt, Grease, Stains – Non-toxic, Vegan, Fragrance Free Laundry for Sensitive Skin, HE Compatible (100 Loads)

PLANT AND ION BASED Natural DETERGENT POWDER: The plant-based enzymes of It’s So Pure Laundry detergent powder is fragrance free and made for those who have sensitive skin, allergies, or eczema.
CANCER PATIENT TESTED: The non-toxic washing detergent doesn’t contain phosphate or sulfate (SLS, SLES, SCS), bleach, chlorine, toxic chemicals. It is GMO, gluten & fragrance free and has been tested and approved by a cancer survivor.
PERFECT FOR HIGH-EFFICIENCY WASHING MACHINES: Our innovative formula cleans even the dirtiest clothes while at the same time delivering minimum lather, so it doesn't harm HE machine sensors. Its ions and plant enzyme-based formula cleans the inner surface of your washing machine.
IT ACTUALLY CLEANS: Unlike ordinary liquid detergent, power detergent is undiluted. Hence the results are quite effective even when you use smaller portions. It also delivers in-depth cleaning removing dirt and toughest stains like wine, blood, and grass.
VERY AFFORDABLE: Great for all HE washers and uses ions to soften hard water, just one bag of It’s So Pure Detergent can wash up to 100 loads of laundry, going easy on your pocket.

Rank No. #2

all Liquid Laundry Detergent Free Clear, 118 Ounce, 94 Loads

all free clear is the #1 Brand Recommended by Dermatologists, allergists and Pediatricians for Sensitive Skin.
100% free of perfumes and dyes, all free clear effective clean, gentle on skin.
Now more concentrated. More cleaning power per drop* *vs previous 1.50oz dose formula
Use with all free clear fabric softener and dryer sheets for clean and soft clothes with static cling reduction in the dryer.
Removes impurities without leaving irritating residues** **Like dirt, body oil and allergens

Rank No. #3

Molly's Suds Original Laundry Detergent Powder | Clean Laundry Detergent Powder for Sensitive Skin | Simple, Effective Ingredients, Stain Fighting | 120 Loads (Unscented)

SAFER INGREDIENTS, POWERFUL CLEAN: 4 simple, stain-fighting ingredients that are safer for your family and for the planet. 1 tablespoon sized scoop of Original Laundry Powder deep cleans and gently deodorizes 1 load of clothes. Gentle for sensitive skin, the environment, and most fabrics excluding silk and leather.
SMART STAIN PREP: Get stains out for good with our concentrated laundry detergent free of artificial dyes and fragrances. Always check for stains before laundering; treat fabric within 24 hours; read and follow laundry care labels; blot stains with a clean napkin or rag; rinse from the inside out; make a paste from the laundry powder; use the right water temperature; then launder as usual.
FOR MOTHERS EVERYWHERE: Developed by a pediatric nurse & mom, Molly's Suds is made in the USA with domestic & imported ingredients that are certified cruelty-free by Leaping Bunny. Our laundy detergent leaves no residue and rinses clean. Septic and grey water safe. Available unscented or lightly scented so clothes smell fresh. Created for all mothers, babies, people, skin sensitivities, and the planet, joining cleaning power with compassion.
SUITABLE FOR ALL WASHERS: Standard, commercial, and HE washing machines clean clothes best with sustainable cleaning products like our Original Laundry Powder. Uses only a few simple ingredients and minimal suds for a safe detergent that launders garments gently and effectively. Eliminates buildup left behind in clothing fibers from prior washing powders.
WHAT'S INCLUDED: One 79 oz bag of Laundry Powder with one measuring scoop. Our sustainable detergent is capable of deep cleaning 120 loads of laundry. Free of harsh synthetic fragrances, dyes, and other harmful additives. Dissolve 1 measuring scoop in warm or hot water for each load of laundry to power through dirt and grime

Rank No. #4

ARM & HAMMER Sensitive Skin Free & Clear Liquid Laundry Detergent, 105 fl oz, 105 Loads

One 105 fl oz bottle of ARM & HAMMER Sensitive Skin Free & Clear Liquid Laundry Detergent, Free and Clear Detergent that cleans 105 medium loads when used as directed
Dermatologist-tested, hypoallergenic laundry detergent that's gentle on skin but tough on stains and odors, making it an ideal soap for sensitive skin
Dye-free, worry-free detergent with no perfumes or preservatives is certified 100% by SkinSAFE (1), (1) Certified by SkinSAFE to exclude 100% of their topmost considered skin allergens. In partnership with SkinSAFEproducts.com
With trusted ARM & HAMMER Baking Soda, this HE detergent is formulated to deeply clean clothes while being gentle on skin
HE laundry detergent is concentrated with 2X powerful stain fighters in every load versus leading value detergent, making it an effective and efficient laundry detergent

Rank No. #5

The Clean People Laundry Detergent Sheets - Laundry Soap - Ultra Concentrated, Recyclable Packaging, Stain Fighting - Fresh Scent, 32 Pack

BECAUSE INGREDIENTS MATTER: CLEAN PEOPLE Laundry Sheets have NO 1,4 dioxane, NO SLS/SLES, NO Ethoxylated Alcohols, NO Optical Brighteners, NO Synthetic Dyes, NO Phosphates/Parabens. Hypoallergenic, Safe for the most Sensitive Skin, Dermatologist Approved. Oh and our Laundry Sheets are also VEGAN & CRUELTY FREE.
INCREDIBLY EFFECTIVE & GENTLE: Our Laundry Detergent is scientifically formulated with safer ingredients to remove stains & fight odors. Strong enough for gym socks and gentle enough for delicates.
ALL WASHING MACHINES & CYCLES: CLEAN PEOPLE Laundry Detergent can be used with Top Loaders, Front Loaders, and HE (High Efficiency) machines. Formulated for any cycle (Hot, warm, tap, or cold) and all clothing, delicates, towels, bedsheets, even stinky gym socks. Oh and Clean People is Septic Tank Safe.
SAY NO TO PLASTIC JUGS. CLEAN PEOPLE Laundry Sheets are Better for You & Better for the Environment. We use paper packaging. That means no more plastic jugs in landfills, no more liquid laundry detergent that’s 90% water on the back of trucks generating CO2 emissions. With each load of laundry, you’re doing your part to make the world a better place.

Rank No. #6

Active Wear Laundry Detergent & Soak - Formulated for Sweat and Workout Clothes - Natural Performance Concentrate Enzyme Booster Deodorizer - Powder Wash for Activewear Gym Apparel (90 Loads)

Made in USA - Our powdered detergent is scientifically formulated with all natural plant-based enzymes that remove and eliminate smells generated from sweat in fitness and gym clothes
Specialized Formula- The specialized laundry detergent for men's or women's athletic clothing compatible with your favorite brands activewear
Workout Clothes Detergent - Remove smells from workout shirts, shorts, bras, tank tops, leggings, yoga pants, uniforms, jerseys, compression underwear, jock strap, and socks
Plant Based - ACTIVE is free from SLS free, phosphate free, gluten-free, septic safe. Made with plant based enzymes
Save Money - Concentrated formula provides a bulk value of 90 loads per bag! ACTIVE laundry detergent extends your clothes lifespan and protects them for the long run!

Rank No. #7

Amazon Basics Concentrated Liquid Laundry Detergent, Hypoallergenic, Free of Perfumes & Clear of Dyes, High Efficiency, 110 Loads, 82.5 Fl Oz (Previously Solimo)

HYPOALLERGENIC CLEAN: Amazon Basics laundry detergent is hypoallergenic and free of perfumes and dyes
LARGE CAPACITY: This liquid laundry detergent is super concentrated, allowing 2x more loads per bottle when comparing to standard laundry detergents
SAFE FOR ALL MACHINES: This high efficiency laundry detergent is suitable for both standard and HE washers
SAFE AND PHOSPHATE-FREE: This free and clear laundry detergent is phosphate-free and safe to use in both standard and high efficiency (HE) washing machines
CONVENIENT REORDERING: Replenish your laundry supplies by asking, "Alexa, order fragrance free laundry detergent" with your Alexa device for simple restocking

Rank No. #8

all free clear, Original, Liquid Laundry Detergent for Sensitive Skin, Unscented and Hypoallergenic, Concentrated, 82.5oz, 110 Loads

all free clear is the #1 laundry detergent brand recommended by dermatologists, allergists and pediatricians for sensitive skin.100% free of perfumes and dyes, all free clear liquid laundry detergent provides an effective clean that's gentle on skin
Now more concentrated. More cleaning power per drop* *vs previous 1.5oz dose formula. Removes impurities without leaving irritating residues** **Like dirt, body oil and allergens
Use with all free clear fabric softener and dryer sheets for clean and soft clothes with static cling reduction in the dryer
all free clear Original is Safer Choice certified which means it’s been recognized by the United States Environmental Protections Agency (EPA) to be better for you, your family and the planet
all free clear Original includes biodegradable surfactants. Safe for septic systems. Works effectively, even in cold water. As always, contains no phosphates. Safe for all HE washing machines. - Includes one 82.5oz bottle, enough for 110 loads

Rank No. #9

Seventh Generation Concentrated Free & Clear Laundry Detergent, 40 oz, No Dyes or Fragrance, Sensitive Skin Liquid Laundry Soap Targets Stains and Everyday Messes With Biobased Formula

Concentrated for More Loads Per Bottle: Designed with less added water, this concentrated liquid laundry detergent gives you more washes in smaller packaging, helping reduce waste and make storage simpler. Concentrated detergent washes 53 medium loads in high-efficiency (HE detergent) or standard machine
Made for Sensitive Skin, 0% Dyes & Fragrances: Dermatologist tested and made without fragrances, dyes, masking agents, or optical brighteners, this sensitive skin laundry detergent offers a gentler option for households avoiding unnecessary additives. Great alternative to harsh chemical or fragrance-heavy detergents
Gentle On Fabrics: Features a plant-derived triple enzyme blend that helps handle everyday laundry messes and targets stains while staying gentle on fabrics. Our free and clear laundry detergent helps maintain fabric integrity over multiple washes, even on baby clothes and cloth diapers
Thoughtfully Formulated: EPA Safer Choice Certified USDA Biobased Product 96%. Whether you are a new parent washing baby clothes daily, or households doing weekly laundry routines, Seventh Generation laundry detergent helps care for clothes with ingredients chosen with people and the planet in mind
Build Your Ideal Laundry Routine: This detergent pairs naturally with Seventh Generation Free & Clear Laundry Stain Remover Spray and Free & Clear Fabric Softener Sheets. Together, they create a flexible, plant-powered laundry routine that adapts to your needs, all with ingredients you can feel good about

Rank No. #10

Purex Fresh Mountain Breeze Liquid Detergent – 82.5 fl oz, 165 Loads, Ultra-Concentrated

FIGHTS 99% OF EVERYDAY STAINS: Purex Fresh Mountain Breeze Laundry Detergent delivers a powerful clean that tackles common stains to help keep clothes looking their best.
ULTRA-CONCENTRATED FORMULA: Each 82.5 fl oz bottle provides up to 165 wash loads, giving you more cleaning power per ounce compared to standard detergents.
LONG-LASTING FRESHNESS: Enjoy up to 30 days of freshness out of storage with every load, keeping your laundry smelling clean and fresh
FRESH MOUNTAIN BREEZE SCENT: Infused with nature-inspired floral and woody fragrance notes, this detergent adds an uplifting, fresh scent to clothes, towels, and linens.
POWERFUL 4-IN-1 CLEANING FORMULA: Brightens & whitens, fights tough stains, provides a deep clean, and boosts freshness with every wash.

Last update on 2026-07-12 / Affiliate links / Images from Amazon Product Advertising API

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