Promoting your business is a must, and having promotional material that you can share with your clients, investors, customers, and employees is something that will take your brand to the next level. You will be able to get that discrete advertisement, plus you will let everyone around you know that you are here to make a difference. You will show how much you care about your paying customers and that you don’t steer away from showing that appreciation. If you have been thinking about implementing promotional material, you should know that shirts are the right way to go. In this article, we are going to tell you how to create custom t shirts for your brand no matter the industry or the field you are part of.
Why do you need them?
The first thing we’re going to talk about is why you need custom brand t-shirts. The number one thing that you are going to use them for is as promotional material. You can choose to give them to the people who work for you so that your employees wear them while they are at the place of business or you can just give the shirts to them so they can wear them at home or anywhere else. You can also feature them in your stores, and your clients can get them for free. Keep in mind that everyone loves a freebie, so when you give them to your customers or clients, they are likely to randomly put them on and anyone around them will notice your brand.
They are one of the best ways to do a small investment in long-term marketing. Note that if you design them correctly and if you choose the right colors and fittings you are going to get easily noticed by people. With that, no matter who wears them and no matter if that happens now or 5 years from now, people are going to notice your business.
You can choose to give them on a special occasion, randomly, as a gift to loyal customers, or just as promotional material in some of your locations. In addition to all this, you can feature them as pieces that can be bought by clients, and you can make additional profits from them. In any case, you need to remember that your business has to be established first if you want users to invest in your designs. Currently, there are a lot of brands that make huge money on merchandise, even though clothing is not part of their main service. If you choose to go with this option, you need to know how to properly put the price depending on the goods that you are providing, and you may want to think about featuring the brand name or logo in different places on the shirts.
Now that you know why you need them, let’s see what you need to do to create the perfect design and create unique brand t-shirts
How to design them?
When it comes to the design, you need to start from the basics and the most important thing, the material. If you choose a good fabric, your goods will be used even years from now and you will be investing in long-term marketing. Keep in mind that if you provide amazing promotional material, your potential customers will know that you care about quality and longevity. Your clients will know that they should collaborate with you and that if you care so much about something as small as a shirt you, will definitely they close attention to the services that you offer on the market.
If you want to choose something that is high quality, sustainable, and if you want to up for ultra-heavyweight ethically made in Portugal fabrics, then you should check this link https://createfashionbrand.com/private-label.
Once you have chosen the right fabric for your promotional material, the next thing is the design. You can choose to go with something minimalistic that will let the color of the shirt shine and you just add your brand logo to the side of the shirt, or you can opt for a unique design that will catch anyone’s attention.
The most important part is that you implement the logo of your business because, without that, the shirt will not serve its purpose. If your brand is still new, and if you don’t have any plans on what your trademark is going to be, you need to focus on that first.
Besides the design and color fabric, another thing to have in mind is the fitting of the custom t-shirt. There are several fitting options available on the market, from slim fit to oversized one, depending on what you might thing would be appealing for the target audience of your brand.
The trademark can be put on the side of the sleeve, or you can place it on the front of the piece. One of the biggest mistakes you can make is making the trademark too big. Don’t focus the design on the logo and never put it to be larger than life. People are more likely to wear something that can be discrete than opt for a piece that just promotes the brand. Be smart about this if you want to get the free advertisement that you are going for.
In addition to this, you can opt for the piece to feature the trademark or the design on the back. Users are more likely to put something on where they cannot look at the logo all the time, and you will still get what you wanted.
As we mentioned before, you can choose to feature your merchandise in your store, and you can let users purchase it directly from there or your site. In this case, you can go with larger-than-life trademark and design, and you can feature the logo anywhere you want. Don’t forget to implement your brand colors, so that anyone who sees them knows what they are looking at.
If you are not sure, what you should go with, then you can follow influencers or large companies. All of them have merchandise, and many of them offer free shirts to their customers. See what they are doing, and depending on that, take inspiration for your business. Pay attention to the design, colors, and logo, and don’t forget that the quality of the fabric is what going to distinguish you from every other mediocre business around you. Be better and smarter than your competitors and invest in quality.