The Best it’s so big mascara of 2025 – Reviewed and Top Rated
After hours researching and comparing all models on the market, we find out the Best it’s so big mascara of 2025. Check our ranking below.
2,579 Reviews Scanned
- BEST OF KOREAN BEAUTY: We work with the finest Korean manufacturers to bring the best Korean skincare, Korean makeup, Korean mascara and beauty to you; infused with effective Korean ingredients and breakthrough formulas; cruelty-free, and Leaping Bunny approved; This eye-friendly mascara has been dermatologist and allergy tested
- PERFECTLY COATS EVERY INDIVIDUAL LASH: Unlike conventional mascaras, It's So Big Black Volumizing and Lengthening Mascara features flexible fiber polymers; instantly increases length for perfectly curled, voluminous lashes; won’t smudge, flake, or clump
- HOLDS THE CURLS ALL DAY: While paraffin wax-based formulas weigh lashes down; It's So Big But Better Volumizing Mascara is a lightweight formula with Carnauba, Beeswax, Candelilla, and Tribehenin; keeps perfect curl from day to night; lengthens eyelashes
- EASY TO USE: Improved corset-shaped brush for even application; delivers the perfect amount of smudge-proof mascara to every lash, including hard-to-reach lashes; best removed with warm water, micellar water, makeup remover, or cleanser
- THE SAME PRODUCT YOU LOVE, BUT BETTER: It's So Big Mascara for volume and length has had a makeover to improve formulation and performance; please note you may receive the original version
- WHY YOU’LL LOVE IT - Our #1 best-selling mascara for lash length and volume transforms sparse or short eyelashes into long, natural-looking lashes. Features our Lash-Changing Power Brush for maximum reach, lift, separation, and curl
- TECHNOLOGY - Our exclusive Elastic Stretch Technology coats each lash with a volume-boosting, lengthening, and super-buildable mascara formula for customizable results, leaving lashes conditioned and healthy with every application
- INGREDIENTS - Hydrolyzed collagen provides amino acids to support lash elasticity and smoothness; Biotin promotes healthier hair and skin; Peptides help reduce dry, brittle lashes for stronger, more resilient lashes
- HOW TO APPLY - Start at the root, wiggle and sweep through to the tips for voluminous lashes. Apply additional coats for longer-lasting, dramatic results. Perfect for enhancing natural lashes with buildable mascara coverage
- IT REALLY WORKS - Developed with plastic surgeons and dermatologists, clinically proven to deliver super volume, length, and elastic stretch in just one coat. Trusted mascara for visible lash transformation
- BEST OF KOREAN BEAUTY: We work with the finest Korean manufacturers to bring the best Korean skincare and beauty to you; infused with effective Korean ingredients and breakthrough formulas. Proudly Korean American Woman-Owned. Cruelty-free and Leaping Bunny approved. If you're not fully satisfied with your purchase, please contact us.
- PERFECTLY COATS EVERY INDIVIDUAL LASH: Unlike conventional mascaras, It's So Big Volumizing Mascara features flexible tubing polymers that wrap each lash 360° for perfectly curled voluminous lashes that won't smudge, flake, or clump.
- HOLDS THE CURLS ALL DAY: While paraffin wax-based formulas weigh lashes down, It's So Big Volumizing Mascara is a lightweight formula infused with a blend of natural Carnauba and Beeswax that will keep the perfect curl from day to night.
- THE STRONGEST HOLD: Are your brows looking a little bare, or is your makeup bending the arches out of shape? Sculpt, lift, and lock in your style with a brow lamination gel formulated to stay all day!
- FORGET ABOUT FLAKES: If you're tired of sticky, crunchy, drying formulas, this clear gel for brows will leave you with a feathery, natural finish that will never flake. Perfect for a no-makeup makeup look.
- LIFE-PROOF FORMULA – The long-awaited follow-up to our best-selling Superhero Mascara is finally here! IT transforms your lashes with 20x more volume and 41% more visible length. This formula won’t budge or smudge, resists sweating & humidity, and lasts up to 24 hours.
- LASH-LOVING INGREDIENTS – Lash-loving biotin, peptides and pro-vitamin B5 coat lashes from root to tip. Formulated with Biotin to promote healthier-looking hair and skin, peptides to help brittle lashes look soft, and Pro-Vitamin B5 to condition lashes.
- IT’S OUR LASH-CHANGING BRUSH – Our Lash Changing Power Brush brings the drama to lift and separate while the Volume Resin Wax formula provides buildable volume without clumping for maximum lash impact.
- EASY REMOVAL – We developed this formula to be easy to remove with an oil-based makeup remover. For best results, we recommend Bye Bye Makeup Cleansing Balm. If using another oil-based makeup remover, saturate a cotton pad, hold it on your eyelashes for about 30 seconds and then gently wipe away.
- IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results! Ophthalmologist-tested and suitable for sensitive eyes.
- Long-Lasting, Flake-Free Wear - Designed to stay put all day without flaking or smudging, this volume mascara is ideal for long events, photoshoots, or busy days on the go.
- Curvaceous Brush Design - The innovative mascara wand hugs and coats every lash, even the smallest ones, creating bold, lifted lashes with pump-free precision.
- Safe for Sensitive Eyes - Ophthalmologist tested and contact lens friendly, this volumizing and lengthening mascara is gentle enough for sensitive eyes while delivering high-impact results.
- How to Use - For fully coated, clump-free lashes, comb through from root to tip with a back-and-forth motion. Make sure to wipe off excess product on a tissue to avoid any buildup on the tip and tube.
- Celebrate Your Inner Artist - Over the years, Morphe continues to break boundaries, fueled by iconic collaborations, internet-breaking launches, and an ever-increasing community. Today, Morphe exists to celebrate the inner artist in everyone by empowering beauty beginners and professionals alike with the tools and products to express themselves, unapologetically.
Last update on 2025-07-14 / Affiliate links / Product Titles, Images, Descriptions from Amazon Product Advertising API
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