20 Best It’S So Long Mascara of 2023 – Romance University
After hours researching and comparing all models on the market, Romance University finds out the Best It’S So Long Mascara of 2023. Check our ranking below.
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- WHY SUPERHERO - Our #1 best-selling mascara for length and volume to transform the look of sparse or short eyelashes into long natural eyelashes! Plus, it's clinically proven to give your lashes super volume, length, and elastic stretch in just one coat!
- GAME-CHANGING TECHNOLOGY - Our exclusive Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening, super-buildable formula.
- LASH-LOVING INGREDIENTS - Hydrolyzed Collagen has amino acid protein that supports hair elasticity for a youthfully smooth appearance; B vitamin promotes healthier-looking hair and skin; Peptides help reduce the appearance of dry, brittle lashes.
- HOW TO APPLY - Start at the root of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic, longer lasting results.
- IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, this super-buildable formula is proven to take your lashes to new lengths.
- A lengthening mascara that delivers lush, long lashes for eyes that impact. Creates clean and defined, natural-looking length without clumping, flaking or smudging.
- Sweep on lashes to define and lengthen without clumping, flaking, or smudging. Apply a second coat for a more dramatic look.
- Natural fibers help densify lashes
- Kaolin clay helps with long wear and prevent smudging and flaking
- LIFE-PROOF FORMULA – The long-awaited follow-up to our best-selling Superhero Mascara is finally here! IT transforms your lashes with 20x more volume and 41% more visible length. This formula won’t budge or smudge, resists sweating & humidity, and lasts up to 24 hours.
- LASH-LOVING INGREDIENTS – Lash-loving biotin, peptides and pro-vitamin B5 coat lashes from root to tip. Formulated with Biotin to promote healthier-looking hair and skin, peptides to help brittle lashes look soft, and Pro-Vitamin B5 to condition lashes.
- IT’S OUR LASH-CHANGING BRUSH – Our Lash Changing Power Brush brings the drama to lift and separate while the Volume Resin Wax formula provides buildable volume without clumping for maximum lash impact.
- EASY REMOVAL – We developed this formula to be easy to remove with an oil-based makeup remover. For best results, we recommend Bye Bye Makeup Cleansing Balm. If using another oil-based makeup remover, saturate a cotton pad, hold it on your eyelashes for about 30 seconds and then gently wipe away.
- IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results! Ophthalmologist-tested and suitable for sensitive eyes.
- Long-Lasting, Flake-Free Wear - Designed to stay put all day without flaking or smudging, this volume mascara is ideal for long events, photoshoots, or busy days on the go.
- Curvaceous Brush Design - The innovative mascara wand hugs and coats every lash, even the smallest ones, creating bold, lifted lashes with pump-free precision.
- Safe for Sensitive Eyes - Ophthalmologist tested and contact lens friendly, this volumizing and lengthening mascara is gentle enough for sensitive eyes while delivering high-impact results.
- How to Use - For fully coated, clump-free lashes, comb through from root to tip with a back-and-forth motion. Make sure to wipe off excess product on a tissue to avoid any buildup on the tip and tube.
- Celebrate Your Inner Artist - Over the years, Morphe continues to break boundaries, fueled by iconic collaborations, internet-breaking launches, and an ever-increasing community. Today, Morphe exists to celebrate the inner artist in everyone by empowering beauty beginners and professionals alike with the tools and products to express themselves, unapologetically.
- [Long Volumizing Black] Achieve the look of lash extensions without the hassle. Your lashes will look naturally long and fluttery—perfect for both no-makeup days and polished glam.
- [EXTENSION-LIKE FINISH] Designed for those with thin or short lashes, our ultra-slim brush delivers precise definition and a clean, clump-free finish—perfect for a refined, everyday look. Say goodbye to messy lashes and hello to effortless elegance.
- [ALL-DAY CURL HOLD] Our water- and smudge-proof formula locks in curl from root to tip, keeping your lashes lifted and beautifully separated no matter what the day brings. Even in humid or oily conditions, your lashes stay fresh and defined.
- [SLIM BRUSH PRECISION] The custom-designed slim brush reaches every lash—even the tiniest ones on your lower lash line—for delicate, even application and a naturally elongated lash look. It’s the ultimate tool for fanned-out, lengthened lashes with zero clumps.
- [CLEAN FINISH ROUTINE] Stays flawless all day and wraps up with a clean finish when paired with your favorite remover. We recommend using our mascara remover for a gentle, thorough cleanse that leaves no residue behind.
Last update on 2025-07-15 / Affiliate links / Product Titles, Images, Descriptions from Amazon Product Advertising API
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