Since digital marketing is emerging year after year, all companies are now focused on how to penetrate and utilize these online channels. Competing with established brands for a top spot on the search engine results page may seem like a tough battle to win.
However, the seemingly impossible becomes possible when you have a well-optimized website for SEO (search engine optimization) and an email security system.
For your small business to grow, you need an effective strategy to boost your website traffic and sales. SEO is the process of polishing your website to increase its visibility in search engines.
Unfortunately, the more your business becomes established, the more prone it may be to cyber-attacks like email scams.
According to the SBA (Small Business Administration), small businesses are an appealing target because they often lack the security infrastructure that more established corporations have. For this reason, the necessary information that cybercriminals want is also easier to access in small businesses.
In the FBI (Federal Bureau of Investigation)’s Internet Crime Report released in 2020, they stated that the cost of cybercrimes reached $2.7 billion in that year alone.
You go into a business venture to earn money and not to lose some for a fraud. So, you have to protect your business at all costs.
As a business owner and manager, you should also develop effective strategies to help your site rank higher for a better return on investment.
Let’s talk about some SEO techniques to get you started.
Get Active and Passive Links
Remember that not all links are suitable for your business. Consequently, it would help if you focused on links from websites relevant to your site and keywords. These should focus more on your business, products and services to make sure you get the right audience and clients.
Make sure those links point to your target pages naturally, providing helpful information to people who visit your site. In addition, pay attention to a website’s authority. The higher it is, the better.
Most importantly, don’t forget to set up an appropriate internal linking strategy and develop engaging content that third parties want to share.
Your content strategy can include various formats, such as infographics, multimedia content, tutorials, interviews, podcasts, and guest articles.
Always think viral, and you’ll reap the rewards.
Target Specific Keywords
You have to stand out from the rest of the competition if you want to position your small business website effectively.
As a small business, you need to go for more specific keywords so prospective customers can quickly locate you once they search using those words. If you’re offering bariatric surgery, you would want to target people who’re currently in a weight loss journey. You can find more about that on this site.
Another example, your business sells skincare products. You can create content on specific skincare ingredients that target particular keywords, such as “Can You Mix Retinol and AHA/BHA Acid in Your Routine?”
You can also generate valuable information for skincare enthusiasts, such as “Reasons Niacinamide is a Cult-Favorite Ingredient in Skincare,” or go for exclusive content such as “Interviews With the Top Dermatologists in Chicago.”
It would also help to analyze the industry you belong to and what your audience expects from you.
You may look at your competitors’ keywords to get some inspiration. Are those keywords effective? Make sure to study them, and then create your content plan.
Social media platforms are your great allies in your SEO strategy.
Based on a 2023 Pew Research Center survey of American adults, about 81% use YouTube, while 69% use Facebook.
When it comes to other social media platforms, 40% of American adults report using Instagram. About three in ten say they use either Pinterest or LinkedIn.
Meanwhile, one-quarter of American adults say they use Twitter, Snapchat, or WhatsApp, while 21% use TikTok.
These people may also use the search functions of these platforms to look for companies and products.
For this reason, make sure you also have several social media accounts. When people search for your company or related terms, your social media profile may also rank in the search results, making it more visible to potential customers. It is also important to make sure that your social media accounts are updated regularly.
Avoid Traffic Losses
SEO ranking depends on many factors. It’s essential to know them well to track Google’s algorithms’ changes and updates.
Algorithms are systems used to bring back Google’s search index data to deliver the best possible results for a query instantly.
On June 16, 2023, Google released a broad core algorithm update called “The Page Experience Update.”
The update aims to improve user experience by prioritizing pages that offer a quality page performance, including load times and a non-shifting page.
You may not be able to keep track of all the Google algorithm changes. However, you should hire someone who can.
If you fail to keep track of the updates, it may result in a severe traffic drop. For this reason, it’s crucial to seek the help of a professional to manage your entire SEO efforts.
You’re maybe thinking, “Why would I need to spend more money on an SEO specialist?” Well, believe us when we say that it’s a worthwhile investment.
Running a small business is pretty challenging. You worry about the day-to-day operations, ensuring that everything runs smoothly. Hence, if you add an SEO campaign to your list, you may feel overwhelmed.
So for your peace of mind, rely on SEO experts for your campaign. SEO is a sophisticated marketing strategy. Therefore, if you don’t have enough experience, your business may take some time to rank.
SEO is probably the best method for growing your online business. If you have effective strategies and the right tools to promote and protect your venture, you can look forward to a higher return on your investment.
Take our advice and consider hiring an expert. Their service may be costly, but the results will be rewarding.