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The Hidden Persuaders

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The Best The Hidden Persuaders of 2023 – Reviewed and Top Rated

After hours researching and comparing all models on the market, we find out the Best The Hidden Persuaders of 2023. Check our ranking below.

2,013 (random number) Reviews Scanned

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FAQ:

Q: Who is the reviewer of the Hidden Persuaders?

A: The Hidden Persuaders by Vance Packard A Review by David Edwards Whilst it might seem quite obvious, if not trite, to write a review of one of the seminal critiques of marketing techniques, whose effects and tactics are largely well known to students of manipulation.

Q: When was the Hidden Persuaders by Vance Packard published?

A: Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to “persuade” us to buy the products they are selling.

Q: Why was the Hidden Persuaders a scapegoat?

A: This book, published in the post-World War II consumer boom, exposed a mass audience to motivational research at a time when advertisers used new techniques and a new medium. Yet The Hidden Persuaders was highly criticized and became a scapegoat for purportedly promoting subliminal techniques.

Q: What was the moral tone of the Hidden Persuaders?

A: The Hidden Persuaders has been lumped with other ten during this era. The moral tone and ambivalence toward public. This was the first sustained assault on advertising since the 1930s. In particular, people were fascinated and fearful of new advertising techniques in a wi der vari ety of media. T elevi- sponsorshi p of entire progra ms.

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